Full opinion text
EMILIO M. GARZA, Circuit Judge: Edwin K. Hunter, T. Glynn Blazier, Timothy O’Dowd, and Edwin K. Hunter, P.C. (“the firm”) (collectively “the attorneys”), appeal from a jury verdict holding them liable for legal-malpractice, breach of fiduciary duties, and violations of the Deceptive Trade Practices Act (“DTPA”), Tex. Bus. & Com.Code Ann. § 17.41 et seq. We affirm in part and reverse in part. I. In 1979, Larry Parker (“Parker”), a self-made entrepreneur, businessman, and land developer, discovered over four hundred acres of undeveloped land in a potentially lucrative residential area outside of Houston. Parker, however, lacked the funds to purchase the land, so he recruited a friend, California attorney Robert Bradish. Bradish came to Tex^s and took title to the land for himself, forming a joint venture with Jack Thoner. Parker never owned any of the land, or any of the equity interest in the joint venture. As part of the joint venture agreement, for Parker’s substantial work bringing the deal together: (1) he would receive $2.5 million from the venture’s initial profits, and (2) a large portion of the equity interest in the venture was placed in trust for Parker’s daughters, Terry and Tracy (collectively “the sisters”), with Bradish as the trustee. Parker envisioned the gift as an early inheritance of sorts, a “nest egg” for Terry and Tracy. In 1981, Bradish sold the property, and Terry and Tracy each received a promissory note, payable in 1985 in the amount of $2 million. Bradish endorsed the notes to Terry and delivered them to her sometime in 1982, when Terry was nineteen years old and Tracy fourteen. Contemporaneously, Terry signed a “management agreement” which purported to place control over the money in Parker’s hands until each of the girls reached the age of twenty-five. Tracy then placed the notes and the “management agreement” in her safety deposit box. After the notes became due in 1985, the sisters each received $1.7 million and a lot in the Northgate Forest subdivision. At the time they received these large sums of money, Tracy was approximately twenty years old, and Terry was six months short of her twenty-fifth birthday. When Terry and Tracy received the money from the promissory notes, they promptly deposited it in their own checking accounts and contemplated how to safely invest their “nest egg.” The next day, however, Parker approached them and asked them to invest the money in one of his companies, Bowman Development D/B/A Sovereign Energy (“Sovereign Energy”), in which they were minority stockholders. Terry and Tracy both refused, telling their father that they wanted to invest the money in certificates of deposit and other safe investments. Parker became infuriated, fired Terry (who, at the time, was working for him), and ceased communication with his daughters. The record reflects that the family rift was never mended. After Terry and Tracy each received their $1.7 million, but before the family squabble, Parker had told Terry to make sure she paid the capital gains taxes on the income. Since Parker had cut off communication with Terry and Tracy, and neither had ever filed a tax return before, they asked their stepfather, Lee Berwick, if he knew of someone who could help them with their taxes. Berwick directed them to Edwin Hunter, a Lake Charles, Louisiana tax specialist who had done work for Berwick in the past. With Berwick’s recommendation, Terry and Tracy drove to Lake Charles and met with Hunter. After briefly examining a few documents which Tracy and Terry gave him, but before doing any legal research, Hunter presented the sisters with three options: (1) pay no taxes and hope the IRS did not find out about the transaction within the ten year statute of limitations, (2) treat the transaction as a 1981 gift and pay capital gains taxes on the income received in 1985, or (3) treat the transaction as a 1985 gift, in which case Parker would be liable for gift tax and they would be liable for nothing. Despite scoffing at the “management agreement” as unenforceable and calling it “not a legal document,” Hunter told Terry and Tracy that Parker had not given up control over the money until 1985, and that, accordingly, the gift did not occur until then. While the sisters were somewhat wary of paying nothing to the IRS after receiving $1.7 million, Hunter told them that if they paid capital gains taxes on the money, the IRS might suspect they were “in cahoots” with their father to pay the lower capital gains tax as opposed to the higher gift tax. Hunter expressed to the sisters both his fervent belief that Parker owed the gift tax and the threat that paying capital gains taxes could place them at risk of IRS prosecution. When the sisters finally agreed to treat the transaction as a 1985 gift on which Parker owed gift tax, Hunter “affirmatively advise[d] and vigorously assisted] [in their] chosen course of action.” Streber v. Commissioner, 138 F.3d 216, 221 (5th Cir.1998). Hunter and his firm subsequently became involved in several other lawsuits revolving around this less-than-amicable family. Specifically, Parker, described as a “highly litigious individual,” filed several lawsuits against the sisters and the Ber-wicks. After Terry and Tracy refused to invest their money in Sovereign Energy, Parker sued them to recover the stock interest that he had given to them. Terry and Tracy were content to give the Sovereign Energy stock back to their father, but Hunter, who represented the sisters in the lawsuit, told them not to do so. Instead, Hunter recommended that they hold the stock as leverage against Parker to persuade him to pay the gift tax. Terry and Tracy, relying on Hunter’s advice, agreed. Parker also threatened to file suit to enforce the “management agreement,” and if he filed such a suit (the record conflicts on whether such the suit was filed), Hunter would have represented Terry and Tracy. Hunter was also advising Betty Berwick in connection with an “alienation of affections” suit that Parker brought against her and her husband. After investigating Parker’s assets, Hunter told Betty that Parker had hid substantial assets from her during their divorce and encouraged Betty to file suit against Parker for hiding those assets. The documents and testimony at trial shows that Hunter’s planned lawsuit against Parker could have potentially brought a recovery for Betty of $17 million, and, under their contingent fee agreement, if Betty won the lawsuit, Hunter could have received approximately $3 million. Hunter believed Betty’s lawsuit against Parker to be very important for his firm. In 1986, Parker’s attorney, David Gamble, wrote a letter to Hunter expressing his belief that the sisters’ position — that Parker had made a gift to Terry and Tracy in 1985 — was belied by the documents surrounding the land deal. Gamble claimed that the documents were exceptionally clear that, by the terms of the 1980 land deal, Terry and Tracy became owners of a joint venture interest immediately, not subject to Parker’s control at all. Gamble specifically offered to send Hunter the documents underlying the land deal, some of which Hunter had never before read, in an effort to prove his point. Hunter, however, refused to follow up on Gamble’s offer, instead relying on his original advice; as he testified at trial, he “understood the land deal” and did not need to investigate further. Gamble also proposed so-called “global peace talks” to resolve all the conflicts between Parker and his daughters, which Hunter refused without first consulting with Terry and Tracy. In October 1991, the IRS issued notices of deficiency against both the sisters and Parker “in order to avoid a ‘whipsaw’ situation,” Streber, 138 F.3d at 218, and the cases were consolidated for trial in the Tax Court. Hunter, Blazier, and O’Dowd represented the sisters in discovery and at the tax trial. In 1992, Hunter put O’Dowd on the case, and he began (for the first time) to do legal research into what constituted a “gift” under Texas law and factual research into the particulars of the land deal. O’Dowd (1) sent out an memorandum to a colleague, Mitch Vervoort, asking for help with the legal research, (2) requested more documentation of the land deal, (3) called and later deposed Bradish (who had never been contacted by any lawyer on the sisters’ case before), and (4) kept in contact with Parker’s attorneys. In 1993, there was a mediation between the sisters, Parker, and the IRS. Representing Terry and Tracy at the mediation were O’Dowd, Blazier, and Houston attorney Diana Marshall. As the district court found, “[t]here was credible evidence at trial that the IRS would have settled [during the mediation] for between [$1 and $1.2 million].” The mediator, a former judge, and Parker’s attorney, Bob White, both told Terry and Tracy that they would probably lose the tax trial. Further, both opined that even if the sisters “won” the case by proving that Parker owed the gift tax, they would still “lose” because they would probably be liable for the higher gift tax via transferee liability. Yet, confident that they would win the case, and dubious about the prospect of transferee liability, Blazier and O’Dowd insisted that they would win. Based on that advice, the sisters did not settle. The Tax Court ruled that the sisters were liable for the tax and accrued interest and also imposed negligence and substantial underestimation penalties. See Streber v. Commissioner, 70 T.C.M. (CCH) 1604, 1609, 1996 WL 754033 (1995). In deciding that Parker intended to make a gift to his daughters in 1980, the Court relied largely on the documents and on Bradish’s testimony that Parker wanted the daughters to have an interest in the project “from the beginning” and wanted Terry and Tracy’s interests “protected from him, so that he couldn’t get his hands on the money.” Id. Finding that the notes had been delivered to and accepted by Terry, the Court found it clear that “the daughters are taxable on the proceeds of the $2 million notes and that Parker is not.” Id. Shortly after the Tax Court’s ruling, an IRS agent telephoned Terry, demanded an immediate meeting at her home, and began to catalogue the value of her home and other assets. Terry feared that the IRS would immediately seize her home and other assets. When she asked her attorneys if the IRS would act immediately, the attorneys responded “they might.” Terry visited the office of Conde Cox, an Austin bankruptcy attorney, who after investigating her cause advised her to file for bankruptcy. After reviewing the transaction resulting in such huge interest payments, Cox also advised Terry to seek out a consumer lawyer to investigate the conduct of her attorneys. Simultaneously, Terry had to decide whether to appeal the decision of the Tax Court. After consultation with Cox and a tax expert, Mike Cook, Terry and Tracy decided not to appeal the underlying decision that they owed capital gains tax for a gift made in 1980, but to appeal the Tax Court’s imposition of “negligence” and “substantial underestimation” penalties. Cook felt that appealing the underlying tax would be worthless, as under our “clearly erroneous” standard of review reversal of the Tax Court’s factual finding that the gift had occurred in 1980 would be almost impossible. He felt, however, that the Tax Court had erred in its imposition of the penalties, and that they would be able to convince this court to reverse on those issues. Cook opined that appealing both the tax and the penalties would make this court less likely to reverse the penalties, as “it would take away from the focus on what we thought was a very good case, and that is the penalty appeal.” This strategy worked, insofar as without disturbing the underlying tax finding, we reversed the penalties. See Streber, 138 F.3d at 219. After being advised by several attorneys that they had been disserved by their counsel, Terry and Tracy filed suit under Texas tort law and the DTPA against many of their lawyers, including Hunter, O’Dowd, and Blazier. The sisters argued that the attorneys had (1) failed to conduct a thorough factual investigation, (2) failed to do adequate research in Texas law, (3) incorrectly advised the sisters on potential transferee liability should Parker be held liable for the gift tax, (4) failed to disclose material facts the lawyers knew about the law, (5) advised the sisters not to settle in 1993 even though they knew their position was wrong, and (6) used the sisters’ case as leverage in another case they had against Parker. After a continuance was granted during which this court ruled on the penalties issue, the case against Hunter, Blazier, and O’Dowd went to trial. The attorneys decided on a joint defense. After a two-week trial, which included competing experts and testimony from all three defendants and both sisters, a jury found for Terry and Tracy on all substantive counts (negligence, breach of fiduciary duties, and violations of the DTPA) and awarded actual damages totaling $2,172,788. The largest portion of these damages represented the difference between the amount of money the sisters would have paid the IRS had the attorneys advised them correctly and the amount they eventually had to pay. This difference was represented by the “interest differential,” i.e. the difference between the interest the sisters actually earned while they possessed the $1.7 million each and the interest charged by the IRS for such possession. Actual damages also encompassed compensation for the time Terry and Tracy had spent trying to rectify the harm the attorneys had caused. The jury apportioned liability for these compensatory damages at 60% for Hunter, 20% for Blazier, 10% for O’Dowd, and 10% for the firm. The jury also, finding that their DTPA violations were committed “knowingly,” imposed DTPA additional damages on each defendant, a total of $6 million against Hunter, $2 million against Blazier, $200,000 against O’Dowd, and $8.2 million against the firm. Terry moved for the entry of judgment, and the attorneys moved for judgment as a matter of law. The district court entered judgment for Terry. In doing so, after reviewing the jury verdict and the evidence presented in the case, it noted that the “failure to settle forms the basis of the sisters’ damages in this case, as they assert that had they not been misled about the merits of their case, they would have settled in 1993 and avoided the increasingly adverse series of events occurring after that time.” Finding that there was sufficient evidence to support the jury’s finding on liability, the trial court entered judgment for Terry. However, the court excluded the award of attorneys fees for work done prior to the 1998 mediation; the court held that since Terry and Tracy’s damages flowed from the failure to settle, these damages were not recoverable. The district court also reformed the jury’s award of additional damages. Since DTPA additional damages can only be a total of twice the amount of actual damages awarded for a DTPA violation, see Tex. Bus. & Com.Code § 17.50(b)(1), and the jury’s award of additional damages far exceeded twice the amount of actual damages, the court could not enter judgment in the amount awarded by the jury. To recalculate, the court doubled the amount of actual damages (awarded for all three substantive counts) to calculate a total additional damage award, and divided that amount in proportion to the jury’s finding of liability for additional damages as to each defendant. Accordingly, Hunter was held liable for 36.6% of the additional damages, O’Dowd for 1.2%, Blazier for 12.2%, and the firm for 50% of the additional damages. Hunter, Blazier, O’Dowd, and the firm appealed. II. We first consider Blazier’s claims that the district court lacked personal jurisdiction over him and that, if personal jurisdiction existed, Louisiana law should have applied. Because Blazier is a Louisiana resident whose contacts with Texas were not continuous, the Constitution permits personal jurisdiction over Blazier in Texas only if he “purposefully availed” himself of the benefits and protections of Texas law by establishing “minimum contacts” with Texas and if the exercise of jurisdiction over Blazier does not offend “traditional notions of fair play and substantial justice.” See Access Telecom, Inc. v. MCI Telecommunications Corp., 197 F.3d 694, 716 (5th Cir.1999) (calling this “specific” jurisdiction) (citing International Shoe Co. v. Washington, 326 U.S. 310, 316, 66 S.Ct. 154, 160, 90 L.Ed. 95 (1945) and Asahi Metal Indus. Co. v. Superior Court, 480 U.S. 102, 113, 107 S.Ct. 1026, 1034, 94 L.Ed.2d 92 (1987)). We find that the Texas district court had jurisdiction over Blazier. Blazier “purposefully availed” himself of Texas laws when he gave tax advice that he knew would be received by a Texas client, see Busch v. Buchman, Buchman & O’Brien, 11 F.3d 1255, 1257 (5th Cir.1994) (allowing Texas personal jurisdiction over New York attorney who only performed work in New York because he knew his tax opinion would be included in materials shipped to Texas), and thus he had “minimum contacts” with the forum state. Second, since at least some of the allegations forming the basis of this lawsuit arise out of Blazier’s contacts with Texas — much of Blazier’s alleged malpractice occurred during the 1993 mediation, which took place in Houston — the exercise of personal jurisdiction over Blazier comported with traditional notions of fair play and substantial justice. Accordingly, the district court did not err in asserting personal jurisdiction over Blazier. Cf. Trinity Industries v. Myers & Associates, 41 F.3d 229, 230 (5th Cir.1995) (allowing jurisdiction over Illinois lawyer who represented Texas company for eight years and occasionally came to Texas). Blazier also argues that Louisiana law, specifically the Louisiana statute of limitations, which he argues would have barred the suit, should have applied to Terry’s claims against him. The district court considered this claim thoroughly in a published opinion, see Streber v. Hunter, 14 F.Supp.2d 978, 984-84 (WJD.Tex.1998), and we agree with its fine analysis. Federal courts apply the choice-of-law rules of the forum state, see Klaxon Co. v. Stentor Elec. Manu. Co., 313 U.S. 487, 496, 61 S.Ct. 1020, 1021-22, 85 L.Ed. 1477 (1941), and thus here we apply Texas’s “most significant relationship” test. We examine the following factors: (1) the needs of the interstate and international systems; (2) the relevant policies of the forum; (3) the relevant policies of other interested states and the relative interests of those states; (4) the protection of justified expectations; (5) the basic policies underlying the particular field of law; (6) certainty, predictability and uniformity of result; (7) ease in the determination and application of the law to be applied. See Askanase v. Fatjo, 130 F.3d 657, 671 & n. 9 (5th Cir.1997) (citing Restatement (SECOND) OF CONFLICT OF LAWS, §§ 6, 143 (1971)). In doing so, we are guided by the following factual inquiries: (1) The place where the injury occurred; (2) The place where the conduct causing the injury occurred; (3) The domicile, residence, nationality, place of incorporation of the business of the parties; (4) The place where the parties’ relationship is centered; See id. Blazier desires the protection of the Louisiana statute of limitation on legal malpractice claims, which contains an extremely limited discovery rule. The critical factor for the district court in its decision to apply Texas law was the Texas courts’ vigilance in protecting its citizens by allowing a discovery rule on the limitations period for malpractice claims; the Court held that the contrary Louisiana policy “directly contradicts Texas precedent protecting the rights of Texas clients and arguably violated the Open Courts provisions [of the Texas and Louisiana constitutions] by divesting an individual of a cause of action before he or she had reason to know it existed.” Streber, 14 F.Supp.2d at 984. Further, “it was foreseeable [to the attorneys] when the representation began that litigation could likely ensue in Texas, especially considering that litigation was already occurring in Houston.” Id. Accordingly, balancing the attorneys’ and Louisiana’s interests with those of Texas and the sisters, the court held that Texas law applied. While “[a]mong the fundamental purposes underlying a state’s statute of limitations is the protection of the resident defendants of that state,” Industrial Indemnity Co. v. Chapman and Cutler, 22 F.3d 1346, 1351 (5th Cir.1994), Texas has an “interest in allowing its residents to recover for injuries sustained in a state that would recognize their claim as timely.” Id. at 1351 n. 9. In Texas, attorney malpractice claims are among the two types of claims that, because they are considered “inherently undiscoverable,” implicate an unlimited discovery rule. See S.V. v. R.V., 933 S.W.2d 1, 8 (Tex.1996). The rationale underlying the discovery rule in such cases is that the attorney-client relationship presupposes a fiduciary duty between attorney and client, who is “either unable to inquire into the fiduciary’s actions or unaware of the need to do so.” Id. While Texas law recognizes the burdens upon attorneys caused by the discovery rule, the Texas Supreme Court has made clear that “any burden placed upon an attorney by application of the discovery rule is less onerous than the injustice of denying relief to unknowing victims.” Willis v. Maverick, 760 S.W.2d 642, 646 (Tex.1988). Texas’s policy of protecting its citizens against the “inherently undiscoverable” malpractice of attorneys is well-established. The facts guiding our inquiry, furthermore, are at best equivocal, and viewed in the light most favorable to Terry, are supportive of the district court. The “injury” occurred in Texas, and the conduct causing the injury occurred both in Texas (during the mediation) and in Louisiana (before and after the mediation). The attorneys are all residents and li-cenced practitioners in Louisiana, and Terry is a resident of Texas. We believe that the district correctly determined that “[t]he relationship cannot be said to be ‘centered’ either exclusively in Louisiana and Texas, since numerous contacts occurred in both states and both states have significant connections to the litigation.” Streber, 14 F.Supp.2d at 984. Given that the facts in this case weigh in favor of the application of Texas law, and that the Texas policy “is as strong if not stronger,” id. at 983, than that of Louisiana, Texas law was properly applied by the district court. III. Most of the attorneys’ remaining claims on appeal focus on the sufficiency of the evidence presented by Terry to find liability, causation, and damages for each of the alleged torts and for the DTPA violation. Accordingly, the standard of review over these claims is a critical issue. Terry argues that since the defendants did not move for a directed verdict at the close of all the evidence as required by Fed. R. Civ. P. 50(b), the standard of review should be “plain error” and we should affirm if there is “any evidence” to support the verdict. See Polanco v. City of Austin, 78 F.3d 968, 973-74 (5th Cir.1996) (“The absence of a motion challenging the evidence prior to submission to the jury precludes the appellate court from evaluating and weighing the evidence to test its sufficiency.”). While the attorneys do not dispute their failure to technically comply with Rule 50(b), they assert that their actions — moving for judgment as a matter of law at the end of the plaintiffs ease in chief and objecting to the jury charge on the same grounds — satisfy the “purposes” of Rule 50(b) and that, therefore, they have not waived the more favorable “sufficiency of the evidence” standard of review. See Bay Colony v. Trendmaker, Inc., 121 F.3d 998, 1002 (5th Cir.1998) (“[T]his Court has not required strict compliance with Rule 50(b) and has excused technical noncompliance where the purposes of the requirements have been satisfied.”). On this issue, we agree with the attorneys. At the end of the plaintiffs’ case in chief, the attorneys moved for judgment as a matter of law, which was denied. At the close of all of the evidence, the parties participated in a four-hour conference to discuss the jury charge. After the conference, but before closing arguments, the attorneys and the trial judge engaged in a colloquy about the timing of the remainder of the trial. The judge stated that while in light of the plethora of objections raised at the charge conference he had “no intention of waiving ... anything procedurally,” he would submit the charge to the jury and hear objections, on the record, while the jury was deliberating. While the jury was deliberating, the attorneys made objections, on the record, to the jury charge. During those arguments, the attorneys challenged the sufficiency of the evidence on all of the issues they bring up on appeal. “This Court has repeatedly emphasized that the application of Rule 50(b) should be examined in the light of the accomplishment of its particular purposes as well as in the general context of securing a fair trial for all concerned in the quest for truth.” Bay Colony, 121 F.3d at 1003. We apply the Rule “with a liberal spirit,” see Alcatel USA, Inc. v. DGI Technologies, Inc., 166 F.3d 772, 781 (5th Cir.1999), and excuse technical noncompliance with the Rule “where the purposes of the rule are satisfied.” Polanco, 78 F.3d at 974. Rule 50(b) “serves two basic purposes: to enable the trial court to reexamine the sufficiency of the evidence as a matter of law if, after the verdict, the court must address a motion for judgment as a matter of law, and to alert the opposing party to the insufficiency of his case before being submitted to the jury.” Polanco, 78 F.3d at 974. Here, the attorneys moved for summary judgment before trial, moved for judgment as a matter of law after the plaintiffs’ case, and objected to the jury charge, all on the identical grounds on which they appeal. Both the plaintiffs and the district court were clearly aware of the defendant’s arguments before the case was submitted to the jury and, accordingly, the purposes of Rule 50(b) were satisfied. See Greenwood v. Societe Francaise De, 111 F.3d 1239, 1244 (5th Cir.1997) (“These purposes [of Rule 50(b)] are met when the court and the plaintiff are alerted to the grounds on which the defendant contends the evidence is insufficient prior to the submission of the case to the jury.”). However, while we agree that the attorneys have not waived the “more favorable” standard of review, we nevertheless “employ a deferential standard of review when examining a jury’s verdict for sufficiency of the evidence.” Douglas v. DynMcDermott Petroleum Operations Co., 144 F.3d 364, 369 (5th Cir.1998). We review the evidence in its strongest light in favor of Terry, giving her “the advantage of every fair and reasonable inference which the evidence justifies.” Bartley v. Euclid, Inc., 180 F.3d 175, 179 (5th Cir.1999) (en banc); see also Reeves, 120 S.Ct. at 2110. On each issue, “[w]e will not disturb the jury’s verdict unless, considering the evidence in the light most favorable to [Terry], the facts and inferences point so overwhelmingly to [the attorneys] that reasonable jurors could not have arrived at a verdict except in [their] favor.” Douglas, 144 F.3d at 369; see also FDIC v. Mmahat, 907 F.2d 546, 552 (5th Cir.1990) (applying this standard of review to a legal malpractice claim). With this in mind, we proceed to the attorneys’ substantive claims. IV. In Texas, a legal malpractice claim sounds in tort and is evaluated based on negligence principles. A plaintiff must prove four elements to recover: (1) the defendant owed a duty to the plaintiff; (2) the defendant breached that duty; (3) the breach proximately caused the plaintiff injury; and (4) damages resulted. See SMWNPF Holdings v. Devore, 165 F.3d 360, 364 (5th Cir.1999) (citing Cosgrove v. Grimes, 774 S.W.2d 662, 664-65 (Tex.1989)); Simpson v. James, 903 F.2d 372, 376 (5th Cir.1990). The attorneys challenge the evidence on each prong of the test. A. The attorneys first argue that the evidence was insufficient to prove duty, ie. standard of care. They claim that Terry’s expert witness' on attorney malpractice, Mike Cook, did not sufficiently identify the standard of care for tax specialists (Hunter and Blazier) and trial attorneys (O’Dowd). See Geiserman v. MacDonald, 893 F.2d 787, 793 (5th Cir.1990) (“In most legal malpractice cases, expert testimony is necessary to establish the standard of care since only an attorney can competently testify to whether the defendant comported to the prevailing legal standard.”). We find that Cook’s testimony sufficiently identified the standard of care. Cook clearly stated that, to satisfy the standard of care, the attorneys had to act as an ordinarily prudent attorney would in the same or similar circumstances. He also stated that for tax specialists, the standard was higher because tax specialists “have been trained in ... a fairly complex—very complex area ... [and] our clients come to us believing that because we are tax specialists, we have this higher degree of knowledge that they are seeking.” Cook also testified to the specific duties that Hunter, Blazier, and O’Dowd, owed their clients, Terry and Tracy. Specifically, he testified that the attorneys had a duty to carefully analyze the facts of their situation and the relevant state and federal law and make sure that their clients were “fully informed and not misled” about both the facts and the law. Accordingly, we reject the attorney’s argument that Terry presented insufficient evidence to establish the standard of care. B. Next, the attorneys argue that there was insufficient evidence to prove that they committed malpractice, ie., that there was insufficient evidence to prove breach of the standard of care. “A lawyer in Texas is held to the standard of care which would be exercised by a reasonably prudent attorney... .The standard is an objective exercise of professional judgment, not the subjective belief that his acts are in good faith.” Cosgrove, 774 S.W.2d at 664-65. The attorneys make several related arguments, which we address in turn. 1. The attorneys’ initial assault on the jury verdict is the claim that because we earlier found that the tax position they advised Terry and Tracy to report was supported by “substantial authority,” see Streber, 138 F.3d at 223, they satisfied the “reasonably prudent attorney” standard as a matter of law. Because the attorneys misstate the law and our prior opinion on this point, we disagree. While intuitively it may seem that advising a position supported by “substantial authority” cannot constitute malpractice, our prior opinion dealt with “substantial authority” not in the dictionary definition sense, but rather as a term of art defined by the tax code. At the time it was enforced against Terry and Tracy, 26 U.S.C. § 6661 provided for a 25% penalty for those who “substantially underestimated” their tax liability. See 26 U.S.C. § 6661(a) (1989) (“If there is a substantial understatement of income tax for any taxable year, there shall be added to the tax an amount equal to 25 percent of the amount of any underpayment attributable to such understatement.”). However, those charged with “substantial underestimation” could claim, as a defense, that there was “substantial authority” for their tax position. See 26 U.S.C. 6661(b)(2)(B)© (1989). As made clear by the reasoning in our prior opinion, one can have sufficient “substantial authority” to avoid a “substantial understatement” penalty without necessarily having a solid legal position. The reporting position advised by the attorneys turned on one factual issue: when Parker made the gift to his daughters.... The subsidiary facts relating to this transaction were complex, largely undisputed, and not materially affected by the Tax Court’s assessment of the sisters’ lack of credibility. In a recent decision, the Eleventh Circuit explained that where the substantial authority issue turns on evidence going both ways, there is substantial authority from a factual standpoint for the taxpayer’s position. Only if there was a record upon which the Government could obtain a reversal under the clearly erroneous standard could it be argued that from an evidentiary standard, there was not substantial authority. Streber, 138 F.3d at 223 (emphasis added) (citing Osteen v. Commissioner, 62 F.3d 356, 359 (11th Cir.1995)). As described in our prior opinion, from a factual standpoint, taxpayers have “substantial authority” for their reporting position unless the factual evidence to the contrary is so clear that it would not survive the clearly erroneous standard of review. Accordingly, the fact that the position advised by Hunter, from a factual standpoint, was supported by “substantial authority,” is hardly dispositive of whether it is a position that a reasonable attorney, let alone a reasonable tax specialist, would insist is correct. 2. Second, the lawyers argue that their tax advice (to treat the transaction as a 1985 gift on which Parker owed the gift tax) was correct, or, at the very least, not negligent. However, Terry’s malpractice argument is more nuanced than the attorneys characterize it: she bases her argument on many factors which she posits were not the work of reasonably prudent attorneys, not merely on the fact that the advice the attorneys gave turned out to be incorrect. We must determine whether to uphold the jury’s determination that the lawyers’ overall conduct, particularly their advice that they would win at trial and that, accordingly, the sisters should not settle in 1993, was not “reasonably prudent.” Breach of the standard of care must generally be proven by expert testimony, see Geiserman, 893 F.2d at 793, and Terry provided it in the form of attorney Mike Cook. Contrary to the attorneys’ arguments, Cook did testify that treating the transaction as a 1980 gift was incorrect as a matter of law — while at one point during his testimony he refused to take a position on exactly when the gift was made, at another he testified that this reporting position was “not a position taken by a reasonably prudent attorney.” Cook testified that, in his view, their reporting position was so dubious that it might not even satisfy the low “substantial authority” threshold. Cook’s most specific and damaging testimony was that, based on all the evidence available to the attorneys, at least by 1993, advising Terry and Tracy not to settle because they had a good chance to win at trial was far too high a risk. As he stated: My opinion is that not only was the income tax position not a position taken by a reasonably prudent attorney, ... but that in addition, the entire risk involved with taking the position, that is the exposure to a huge gift tax, was not properly analyzed.... [I]f you win the income tax position and successfully show the Court that the gift was of cash made in 1985, then the Internal Revenue Service simply has a green light to come collect ... [a] very large gift tax from Terry and Tracy. In short, Cook’s testimony confirmed the plaintiffs’ theory that whatever happened at the Tax Court trial was a “lose-lose” scenario: if their position that the gift was made in 1985 was incorrect (as it was proven to be), they would be liable for capital gains taxes and a large amount of interest; if their position was correct, they would be liable for the higher gift tax via transferee liability. See 26 U.S.C. § 6901 (allowing the IRS to seek gift tax liability from either the donor, Parker, or the do-nees, Terry and Tracy); see also Tilton v. Commissioner, 88 T.C. 590, 594, 1987 WL 39956 (1987) (“[S]eetion 6901(a)(1)(A) authorizes the assessment of transferee liability, at law or in equity, in the same manner as the liability for gift taxes. This provision, however, does not create any separate liability; it merely provides a secondary method for enforcing the existing liability of a transferor.”)- Accordingly, Cook’s testimony is consistent with the plaintiffs theory, the jury verdict, and the district court’s entry of judgment: at least by 1993, based on the facts and the law, failing to advise the sisters to settle because they had a good chance to win at trial was below the standard of care. The attorneys argue that they adequately informed Terry and Tracy of the risk of transferee liability. However, the testimony at trial and a plethora of documentary evidence belies that claim. For example, in a June 13, 1991 letter from the attorneys to Terry and Tracy, the attorneys noted that in pre-mediation discussions with the IRS, The [IRS] hinted broadly that the Service believes your father insolvent. He makes this pitch: Your client may not directly owe the tax, but they have the money and they must pay if their father won’t. This stretches the gift tax transferee liability statute beyond recognition. The attorneys believed, and continuously and erroneously told Terry and Tracy, that if Parker was liable for the gift tax, the IRS would have to pursue him for the money before approaching the sisters and, accordingly, the risk of transferee liability was extremely remote. As described above, this statement about transferee liability is incorrect as a matter of law and, as Cook testified, it represented conduct below the standard of care for general practitioners, let alone tax specialists. Terry points to Cook’s testimony as the critical evidence supporting her claim of malpractice. However, it is not the only evidence that Hunter, Blazier, and O’Dowd performed below the standard of care. The record shows that Hunter and Blazier’s legal research and factual investigation was grossly inadequate, particularly in light of the fact that Terry and Tracy paid them approximately $300,000 for their work. The fact that O’Dowd was the first (in 1992) to interview Bradish, to request much of the critical documentation, and to determine what state law applied, let alone what that state law was, is telling of the quantity and quality of their work. Further, the record contains evidence that Hunter and his colleagues, at least twice, rejected a settlement opportunity without first consulting with their clients, and once, without Terry and Tracy’s consent, demanded a release for themselves and the firm as a condition of settlement. Finally, the record contains evidence that the attorneys’ representation of Betty Berwick in her potential suit against Parker to recover some $17 million Parker had hidden during their divorce was adverse to their representation of Terry and Tracy. The jury could have inferred from this that the tax strategy the attorneys advised Terry and Tracy to take was in part influenced by their desire to put “pressure” on Parker in this separate suit, to the sisters’ disadvantage. Overall, the record is replete with examples of misconduct engaged in by the attorneys during their representation of Terry and Tracy. The attorneys contrast Cook’s testimony with that of their malpractice expert, Chad Muller, which they claim was more specific and reliable. However, “in ease[s] of conflicting expert testimony, the jury is entitled to make credibility determinations and believe the witness it considers more trustworthy.” Simpson, 903 F.2d at 377. We admit that the evidence of malpractice presented by Cook in this case was not insurmountable. However, given our standard of review and the existence of significant evidence of malpractice, we must affirm the jury verdict on this issue. See id. (“Although the evidence of [the attorney’s] negligence is not overwhelming, we are not persuaded that the jury’s conclusion is unreasonable.”). C. The attorneys also claim that there was insufficient evidence to prove that their malpractice, if any, was the proximate cause of Terry’s injuries. The attorneys maintain that expert testimony was necessary to prove proximate cause, and that none was provided. Terry responds that expert testimony was unnecessary in this case because the issue was “one that lay people would ordinarily be competent to make.” Arce v. Burrow, 958 S.W.2d 239, 252 (Tex.App.—Houston [14th Dist.] 1997), rev’d on other grounds 997 S.W.2d 229 (Tex.1999); see also Delp v. Douglas, 948 S.W.2d 483, 495-96 (Tex.App.—Fort Worth 1997) (“[Defendants] urge[] us to adopt a rule that would require expert testimony regarding proximate cause in all legal malpractice cases.... While we agree that expert testimony on proximate cause may be required to prove some legal malpractice claims, we refuse to hold that it is required to prove all such claims. Instead, we believe that the proper rule is one that would only require expert testimony on proximate cause in cases where determination of that issue is not one that lay people would ordinarily be competent to make.”), rev’d on other grounds 987 S.W.2d 879 (Tex.1999). Terry posits that once liability for negligence and breach of fiduciary were established, “[a]ny rational juror, who could do simple math, could understand that Terry was severely damaged as a direct result of [the attorneys’ actions].” Guided by the decisions of the Texas courts, we agree with Terry. In Delp, after an expert testified on negligence, the court held that the plaintiff, “as a lay person, was qualified to testify that the advice he received from [his lawyer] resulted in [his loss of assets] and in his subsequent bankruptcy filing.” Delp, 948 S.W.2d at 495-96. Here, once Cook’s testimony established negligence and breach of fiduciary duties, lay testimony was sufficient to establish causation. Several witnesses testified that Terry thought she owed the tax, and would have paid it at any time, but did not pay based solely on her attorneys’ advice. Terry testified that she would have settled, even by paying up to $600,000, at the 1993 mediation, but did not because the attorneys had told her she was going to win the tax trial. Terry also testified, in detail, to the specific financial losses failing to settle caused her. This testimony was sufficient to sustain the proximate cause finding on each type of damages awarded to Terry, which constituted the direct economic loss from the attorneys’ misconduct. See Douglas, 987 S.W.2d at 885 (“The foreseeable result of an attorney’s negligence ... typically extends only to economic loss.”). V. The attorneys also challenge the jury’s finding of liability for actual and additional damages under the Texas Deceptive Trade Practices Act. The DTPA “protect[s] consumers against false, misleading, and deceptive business practices, unconscionable actions, [and failures to disclose] ... in the course of any trade.” Tex. Bus. & Com.Code §§ 17.44, 17.46(a). To prove a violation of the DTPA, plaintiffs must prove that: (1) they are a consumer, (2) victimized by false, misleading, or deceptive acts, failures to disclose, or an unconscionable course of action, (3) which was a “producing cause” of damages. See Doe v. Boys Clubs of Greater Dallas, 907 S.W.2d 472, 478 (Tex.1995). Violations produce liability for “actual damages”, and “knowing” violations allow for “additional damages” which could raise the total damage award to as much as three times the amount of actual damages. See Tex. Bus. & Com.Code § 17.50(b)(1). A. The attorneys first assert that Terry’s DTPA claim is merely a claim that they provided bad advice and, therefore, that the claim is not cognizable under the DTPA. While they are correct that mere claims of attorney negligence may not be cognizable under the DTPA, see Latham v. Castillo, 972 S.W.2d 66, 69 (Tex.1998); Greathouse v. McConnell, 982 S.W.2d 165, 172-73 (Tex.App.—Houston [1st Dist.] 1998, pet. denied), Terry has alleged that the attorneys affirmatively misrepresented facts and otherwise deceived them. If Terry produced evidence of specific deceptive acts, her claim was cognizable under the DTPA as well as under the common law of legal malpractice. As the Texas Supreme Court has held, Recasting the [plaintiffs’] DTPA claim as merely a legal malpractice claim would subvert the Legislature’s clear purpose in enacting the DTPA — to deter deceptive business practices. If the [plaintiffs] had only alleged that [their attorney] had negligently failed to timely file their claim, their claim would properly be one for legal malpractice. However, the [plaintiffs] alleged and presented some evidence that [their attorney] affirmatively misrepresented to them that he had filed and was actively prosecuting their claim. It is the difference between negligent conduct and deceptive conduct. To recast this claim as one for legal malpractice is to ignore this distinction. The Legislature enacted the DTPA to curtail this type of deceptive conduct. Latham, 972 S.W.2d at 69. Accordingly, the attorneys’ claim that Texas law forbids the fracture of a legal malpractice cause of action into malpractice and DTPA claims misses the mark; rather, under Latham, in cases such as this, both causes of action can apply. The attorneys’ argue that, even assuming their advice was incorrect, there was no evidence of “false, misleading, or deceptive acts or an unconscionable course of action” sufficient to constitute a DTPA violation. They claim that since their advice was purely opinion and they did not lie or mislead Terry on an issue Of material fact, the DTPA does not apply. See Douglas, 987 S.W.2d at 885-86 (“[The DTPA is] intended to protect consumers against misrepresentations of material fact; statements of opinion alone are generally insufficient to rise to the level of actionable misrepresentations under the DTPA.”). Terry, however, points to several acts which she claims violate the DTPA: failures to disclose, see Tex. Bus. & Com.Code § 17.46(b)(23), unconscionable conduct, see id. at § 17.50(a)(3), and misrepresentations, see id. at §§ 17.46(b)(5), (7), (12), (23). Though this is a close question, we agree with Terry. First, under Texas law, there was sufficient evidence for the jury to find that the attorneys had misrepresented facts in an effort to persuade Terry and Tracy to continue the tax fight as their attorneys’ fees accumulated. “Generally, an act is false, misleading, or deceptive if it has the capacity to deceive an ignorant, unthinking, or credulous person.” Doe, 907 S.W.2d at 479. The attorneys’ statements that any IRS attempts to collect gift tax from Terry via transferee liability would “stretch[ ] the gift tax transferee liability statute beyond recognition” were false and deceptive; in fact, they rose to the level of fraudulent misrepresentations which pushed Terry and Tracy into going to trial rather than settling their suit in 1993. The Texas Supreme Court has previously held similar claims to be cognizable under the DTPA. See Arthur Andersen & Co. v. Perry Equip. Corp., 945 S.W.2d 812, 817 (Tex.1997) (upholding DTPA violation against accounting firm whose incorrect financial analysis persuaded company to acquire an asset which promptly went bankrupt) (“The basis of a [DTPA] misrepresentation claim is that the defendant’s false statement induced the plaintiff to assume a risk he would not have taken had the truth been known.”). Second, Terry points to the attorneys’ “failures to disclose” the plethora of evidence, both factual and legal, which indicated that their original advice may have been wrong. The record shows that despite compiling evidence indicating that their original advice, at the very least, was dubious, the attorneys never expressed doubt to Terry and Tracy. To the contrary, they stated that the “documents would speak for themselves,” and that, if anything, the equities, rather than the law, were against them. The failure to disclose many facts material to the sisters’ settlement decision constitutes further grounds for upholding the jury’s finding of a DTPA violation. See Latham, 972 S.W.2d at 69 (“It is the difference between negligent conduct and deceptive conduct.”). Finally, as the district court held, there was evidence that the attorneys were “using the sisters in an effort to gain advantage for other clients [i.e. the sisters’ mother] in other cases [i.e. a potentially $17 million lawsuit against Parker].” None of the attorneys ever disclosed the potential conflict between the two representations — if Betty (and the Hunter firm) were to recover $17 million from Parker, his funds would undoubtedly have been exhausted, making Terry and Tracy’s liability for the tax almost certain — to Terry or Tracy, and this failure to disclose an adverse representation is a deceptive act cognizable under the DTPA. Clearly, this was misleading and deceptive conduct that the jury could have inferred influenced the attorneys’ decision to advise Terry and Tracy not to settle in continued reliance on their 1985 advice. Accordingly, we find sufficient evidence of “deceptive acts” cognizable under the DTPA to uphold the verdict. B. The attorneys next argue that any violation of the DTPA was not a “producing cause” of Terry’s injuries. “A producing cause is a substantial factor which brings about the injury and without which the injury would not have occurred.” Doe, 907 S.W.2d at 481 (emphasis added); see also Haynes & Boone v. Bowser Bouldin, Ltd., 896 S.W.2d 179, 181 (Tex.1994) (“Producing cause is an efficient, exciting, or contributing cause which in the natural sequence, produced injuries or damage complained of, if any.”). Plaintiffs need not show forseeability to prove producing cause. Doe, 907 S.W.2d at 481. The attorneys argue that there was no evidence that the sisters could have settled their tax liability at the mediation, that Terry’s damages arise from her failure to “set aside a reserve” to pay her taxes, and that the damages arise from Terry’s failure to appeal her tax liability to the Fifth Circuit. However, as described herein, there was substantial evidence from which the jury could have inferred that the IRS would have settled in 1998 for $1-$1.2 million. Further, there is substantial evidence (especially in the testimony of Mike Cook) that any appeal of the underlying tax liability to the Fifth Circuit would have been fruitless. Accordingly, there is sufficient evidence to uphold the jury’s determination that the attorneys’ deceptive conduct was a “substantial factor” in causing Terry’s injuries. C. The attorneys argue that if they violated the DTPA, they did not do so “knowingly,” and are thus not liable for DTPA additional damages. “Knowing” violations connote “actual awareness,” which “means that a person knows that what he is doing is false, deceptive, or unfair. In other words, a person must think to himself at some point, “Yes, I know this is false, deceptive, or unfair to him, but I’m going to do it anyway.’ ” St. Paul Surplus Lines Ins. Co., Inc., v. Dal-Worth Tank Co., Inc., 974 S.W.2d 51, 53-54 (Tex.1998). Direct evidence of “actual awareness” is unnecessary, as it “may be inferred when objective manifestations indicate that a person acted with actual awareness.” Id.; see also Etheridge v. Oak Creek Mobile Homes, Inc., 989 S.W.2d 412, 418 (Tex.App.—Beaumont 1999, no pet. h.) (“Actual awareness may be inferred from the circumstances.”). After a review of the evidence, the district court decided that the defendants knew that their advice was wrong at latest by 1993 (before the mediation and Tax Court trial). Accordingly, the district court ruled that “[biased on the evidence, the jury could reasonably have decided that the continuation of the battle was to vindicate, at any cost, Hunter’s original advice without regard to the best interests of the sisters and that Defendants’ conduct was in knowing violation of the sisters’ best interest.” After thoroughly reviewing the record, we do not share the district court’s certainty on this issue. While there was some evidence presented that the attorneys — especially O’Dowd — uncovered legal and factual evidence which called Hunter’s original assessment into doubt, nothing was presented from which the jury could infer that the attorneys were aware of their misstatements of legal fact, let alone that those misstatements would persuade Terry and Tracy not to settle. The district court correctly determined that all that is necessary is that evidence be produced from which the jury could have inferred actual knowledge. See St. Paul Surplus Lines Ins. Co., Inc., 974 S.W.2d at 54. However, whether the chain of inferences suggested by the district court is supported by the record is a different, and substantially more difficult, question. As described below, see supra at part Y.A., because the district court failed to require separate findings on actual damages for the DTPA violation and the malpractice and breach of fiduciary duty counts, DTPA additional damages are unavailable as a matter of law. Accordingly, we need not decide whether those damages are supported, as a factual matter, by the record. VI. The attorneys also dispute the district court’s allowance and calculation of damages. We review legal issues, such as the availability of a specific type of damages, de novo. See Nero v. Industrial Molding Corp., 167 F.3d 921, 929 (5th Cir.1999). Factual issues, such as the computation of damages, are reviewed for clear error. See Barrett v. United States, 100 F.3d 35, 38 (5th Cir.1996). A. The attorneys argue that because the jury charge did not separate the amount of actual damages from the DTPA violations from the other causes of action, DTPA additional damages are not recoverable. See Commonwealth Mortgage Corp. v. First Nationwide Bank, 873 F.2d 859, 868 (5th Cir.1989) (holding that since “[t]he compensatory damage interrogatory did not ask the jury to apportion its damages according to specific theories of liability ... we cannot determine whether the jury made the findings necessary to support the award of additional damages [and] reverse that portion of the district court’s judgment”). Terry responds that (1) any challenge to the jury charge by the attorneys on appeal was waived by the lack of a formal objection at trial, and (2) even if the attorneys have not waived the issue, Commonwealth Mortgage is inapposite. In Commonwealth Mortgage, we held that since the trial court failed to separate the amount of actual damages awarded on a DTPA claim from those awarded on other tort claims and a breach of contract claim, the DTPA additional damages were not recoverable because the jury instruction did “not require the DTPA [additional] damages to be independent of any contract damages.” Id. at 869. This holding was, at least in part, based on the observation that “[u]nder Texas law, exemplary damages may not be awarded for a breach of contract.” Id. at 868. More generally, we held that the jury instructions, in failing to separate liability for actual damages for the various torts and the breach of contract claim, incorrectly “implie[d] that the additional damages need only be proportional to the entire award of actual damages ..., and not specifically to the DTPA award.” Id. at 869. Therefore since we could not determine “whether the jury made the findings necessary to support the award of additional damages,” id., we reversed the district court’s award of DTPA additional damages. The jury charge in this ease suffers from many of the same defects present in Commonwealth Mortgage. The jury answered “yes” to all three questions on liability, but was only asked to assess the damages generally, not relative to each count. Since the jury was not asked to allocate the actual damages between the three counts, and was only asked to consider “additional damages” for the DTPA count, it is impossible to determine whether the additional damages were calculated correctly. If, for example, the DTPA actual damages were only $100 and the rest of the large sum of actual damages was due to the tort claims, the “additional damages” available under the DTPA would only be $200, far less than the amount awarded by the jury. As a result, as in Commonwealth Mortgage, here “we cannot determine whether the jury made the findings necessary to support the award of additional damages.” Id. Terry attempts to distinguish Commonwealth Mortgage with the argument that, in that case, the count other than the DTPA violation was breach of contract, for which additional damages were unavailable. However, in Hadley v. VAM P.T.S., 44 F.3d 372 (5th Cir.1995), we considered a case where the jury separately found compensatory and punitive damages on a Title VII count, and found punitive damages on an intentional infliction of emotional distress count. We held that since there was no specific finding of an amount of actual damages on the intentional infliction count, and “a finding of actual damages is a prerequisite to receipt of punitive damages,” punitive damages for intentional infliction were precluded. Id. at 375. In Hadley, even though additional damages were available under both causes of action upon which the jury found actual damages, since they were available under a different standard, separate findings of an amount of actual damages were required. See id. at 375. Terry argues that because the standard for the award of DTPA additional damages, i.e. that the violation be committed ‘knowingly,” is substantially higher than the standard for the imposition of punitive damages under either of the common law torts, any error in failing to secure a separate finding of actual damages on the DTPA count was harmless. We disagree. The standard for the imposition of punitive damages in negligence cases— gross negligence, see Transportation Ins. Co. v. Monel, 879 S.W.2d 10, 19-23 (Tex.1994), differs in theory and practice from the “knowingly” standard for the imposition of additional damages under the DTPA. At one time, the Texas Supreme Court had held that “the terms gross negligence, ‘knowingly,’ ‘willful,’ and intentional ... lie on a continuum with gross negligence being the lowest mental state and intentional being the highest.” St. Paul Surplus Lines Ins. Co., 974 S.W.2d at 53 (citing Luna v. North Star Dodge Sales, Inc., 667 S.W.2d 115, 118 (Tex.1984)). However, in St. Paul, the Texas Supreme Court noted that after this “continuum” was identified in Luna, “the standard for recovery of exemplary damages ... has since been raised.” Id. To commit a “knowing” violation of the DTPA, an individual must decide to take a given course of action with the knowledge that the path is “false, deceptive, or unfair” to another. See St. Paul Surplus Lines Ins. Co., 974 S.W.2d at 53. By contrast, one is “grossly negligent” when “[s]ubjectively, the defendant [has] actual awareness of the extreme risk created by his or her conduct,” and “Objectively, the defendant’s conduct [involves] an extreme degree of risk.” Moriel, 879 S.W.2d at 22. Accordingly, while it is not altogether clear where the two standards lie on the post-Moriel “continuum” in their state of mind element, it is clear that recovery ■ under the respective standards is based on different evidence. Recovery for “gross negligence” is based on the fact that the defendant is actually aware that his or her conduct created an extreme degree of risk that the plaintiff would be seriously injured. Recovery for “knowing? violations of the DTPA is based on the fact that defendant is actually aware that his conduct was “false, deceptive, or unfair.” Accordingly, a “knowing” violation of the DTPA does not necessarily connote “gross negligence”; conduct can be “false, deceptive, or unfair” and still not create an “extreme degree of risk of serious injury to the plaintiff.” We thus cannot agree with the district court that it