Full opinion text
EDITH H. JONES, Circuit Judge: Three business groups filed suits challenging the "Fiduciary Rule" promulgated by the Department of Labor (DOL) in April 2016. The Fiduciary Rule is a package of seven different rules that broadly reinterpret the term "investment advice fiduciary" and redefine exemptions to provisions concerning fiduciaries that appear in the Employee Retirement Income Security Act of 1974, Pub. L. No. 93-406, 88 Stat. 829 (ERISA), codified as amended at 29 U.S.C. § 1001 et seq, and the Internal Revenue Code, 26 U.S.C. § 4975. The stated purpose of the new rules is to regulate in an entirely new way hundreds of thousands of financial service providers and insurance companies in the trillion dollar markets for ERISA plans and individual retirement accounts (IRAs). The business groups' challenge proceeds on multiple grounds, including (a) the Rule's inconsistency with the governing statutes, (b) DOL's overreaching to regulate services and providers beyond its authority, (c) DOL's imposition of legally unauthorized contract terms to enforce the new regulations, (d) First Amendment violations, and (e) the Rule's arbitrary and capricious treatment of variable and fixed indexed annuities. The district court rejected all of these challenges. Finding merit in several of these objections, we VACATE the Rule. I. BACKGROUND As might be expected by a Rule that fundamentally transforms over fifty years of settled and hitherto legal practices in a large swath of the financial services and insurance industries, a full explanation of the relevant background is required to focus the legal issues raised here. Congress passed ERISA in 1974 as a "comprehensive statute designed to promote the interests of employees and their beneficiaries in employee benefit plans." Shaw v. Delta Air Lines, Inc. , 463 U.S. 85, 90, 103 S.Ct. 2890, 77 L.Ed.2d 490 (1983). Title I of ERISA confers on the DOL far-reaching regulatory authority over employer- or union-sponsored retirement and welfare benefit plans. 29 U.S.C. §§ 1108(a) - (b), 1135. A "fiduciary" to a Title I plan is subject to duties of loyalty and prudence. 29 U.S.C. § 1104(a)(1)(A)-(B). Fiduciaries may not engage in several "prohibited transactions," including transactions in which the fiduciary receives a commission paid by a third party or compensation that varies based on the advice provided. 29 U.S.C. § 1106(b)(3). ERISA authorizes lawsuits by the DOL, plan participants or beneficiaries against fiduciaries to enforce these duties. 29 U.S.C. § 1132(a). ERISA Title II created tax-deferred personal IRAs and similar accounts within the Internal Revenue Code. 26 U.S.C. § 4975(e)(1)(B). Title II did not authorize DOL to supervise financial service providers to IRAs in parallel with its power over ERISA plans. Moreover, fiduciaries to IRAs are not, unlike ERISA plan fiduciaries, subject to statutory duties of loyalty and prudence. Instead, Title II authorized the Treasury Department, through the IRS, to impose an excise tax on "prohibited [i.e. conflicted] transactions" involving fiduciaries of both ERISA retirement plans and IRAs. 26 U.S.C. § 4975 (a), (b), (f)(8)(E). DOL was authorized only to grant exemptions from the prohibited transactions provision, 29 U.S.C. § 1108(a), 26 U.S.C. § 4975(c)(2), and to "define accounting, technical and trade terms" that appear in both laws, 29 U.S.C. § 1135. Title II did not create a federal right of action for IRA owners, but state law and other remedies remain available to those investors. The critical term "fiduciary" is defined alike in both Title I, 29 U.S.C. § 1002(21)(A), and Title II, 26 U.S.C. § 4975(e)(3). In Title I, fiduciaries are subject to comprehensive DOL regulation, while in Title II individual plans, they are subject to the prohibited transactions provisions. The provision states that "a person is a fiduciary with respect to a plan to the extent he • exercises any discretionary authority or discretionary control respecting management of such plan or exercises any authority or control respecting management or disposition of its assets," 29 U.S.C. § 1002(21)(A)(i) ; • "renders investment advice for a fee or other compensation, direct or indirect, with respect to any moneys or other property of such plan, or has any authority or responsibility to do so," 29 U.S.C. § 1002(21)(A)(ii) ; or • "has any discretionary authority or discretionary responsibility in the administration of such plan." 29 U.S.C. § 1002(21)(A)(iii). Subsection ii of the "fiduciary" definition is in issue here. In 1975, DOL promulgated a five-part conjunctive test for determining who is a fiduciary under the investment-advice subsection. Under that test, an investment-advice fiduciary is a person who (1) "renders advice...or makes recommendation[s] as to the advisability of investing in, purchasing, or selling securities or other property;" (2) "on a regular basis;" (3) "pursuant to a mutual agreement...between such person and the plan;" and the advice (4) "serve[s] as a primary basis for investment decisions with respect to plan assets;" and (5) is "individualized ... based on the particular needs of the plan." 29 C.F.R. § 2510.3-21(c)(1) (2015). The 1975 regulation captured the essence of a fiduciary relationship known to the common law as a special relationship of trust and confidence between the fiduciary and his client. See , e.g. , GEORGE TAYLOR BOGERT, ET AL., TRUSTS & TRUSTEES § 481 (2016 update). The regulation also echoed the then thirty-five-year old distinction drawn between an "investment adviser," who is a fiduciary regulated under the Investment Advisers Act, and a "broker or dealer" whose advice is "solely incidental to the conduct of his business as a broker or dealer and who receives no special compensation therefor." 15 U.S.C. § 80b-2(a)(11)(C). Thus, the DOL's original regulation specified that a fiduciary relationship would exist only if, inter alia , the adviser's services were furnished "regularly" and were the "primary basis" for the client's investment decisions. 29 C.F.R. § 2510.3-21(c)(1) (2015). In the decades following the passage of ERISA, the use of participant-directed IRA plans has mushroomed as a vehicle for retirement savings. Additionally, as members of the baby-boom generation retire, their ERISA plan accounts will roll over into IRAs. Yet individual investors, according to DOL, lack the sophistication and understanding of the financial marketplace possessed by investment professionals who manage ERISA employer-sponsored plans. Further, individuals may be persuaded to engage in transactions not in their best interests because advisers like brokers and dealers and insurance professionals, who sell products to them, have "conflicts of interest." DOL concluded that the regulation of those providing investment options and services to IRA holders is insufficient. One reason for this deficiency is the governing statutory architecture: Although ERISA's statutory fiduciary obligations of prudence and loyalty do not govern the fiduciaries of IRAs and other plans not covered by ERISA, these fiduciaries are subject to prohibited transaction rules under the [Internal Revenue] Code. The statutory exemptions in the Code apply and the [DOL] has been given the statutory authority to grant administrative exemptions under the Code. [footnote omitted] In this context, however, the sole statutory sanction for engaging in the illegal transactions is the assessment of an excise tax enforced by the [IRS]. Definition of Fiduciary, 81 Fed. Reg. at 20946, 20953 (Apr. 8, 2015) (to be codified at 29 C.F.R. pts. 2509, 2510, 2550). A second reason for the gap lies in the terms of the 1975 regulation's definition of an investment advice fiduciary. In particular, by requiring that the advice be given to the customer on a "regular basis" and that it must also be the "primary basis" for investment decisions, the definition excluded one-time transactions like IRA rollovers. As DOL saw it, the term "adviser" should extend well beyond investment advisers registered under the Investment Advisers Act of 1940 or under state law. Semantically, the term "investment advice fiduciary" can include "an individual or entity who is, among other things, a representative of a registered investment adviser, a bank or similar financial institution, an insurance company, or a broker-dealer." 81 Fed. Reg. at 20946 n.1. Further, "[u]nless they are fiduciaries, ... these consultants and advisers are free under ERISA and the Code, not only to receive such conflicted compensation, but also to act on their conflicts of interest to the detriment of their customers." 81 Fed. Reg. at 20956. Beginning in 2010, DOL set out to fill the perceived gap. The result, announced in April 2016, was an overhaul of the investment advice fiduciary definition, together with amendments to six existing exemptions and two new exemptions to the prohibited transaction provision in both ERISA and the Code (collectively, as previously noted, the Fiduciary Rule). The Fiduciary Rule is of monumental significance to the financial services and insurance sectors of the economy. The package of regulations and accompanying explanations, although full of repetition, runs 275 pages in the Federal Register. DOL estimates that compliance costs imposed on the regulated parties might amount to $31.5 billion over ten years with a "primary estimate" of $16.1 billion. 81 Fed. Reg. at 20951. In a novel assertion of DOL's power, the Fiduciary Rule directly disadvantages the market for fixed indexed annuities in comparison with competing annuity products. Finally, with unintentional irony, DOL pledged to alleviate the regulated parties' concerns about "compliance and interpretive issues" following this "issuance of highly technical or significant guidance" by drawing attention to its "broad assistance for regulated parties on the Affordable Care Act regulations ...." 81 Fed. Reg. at 20947. II. THE FIDUCIARY RULE Now to the relevant highlights of the Fiduciary Rule. In lieu of the 1975 definition of an investment advice fiduciary, the Fiduciary Rule provides that an individual "renders investment advice for a fee" whenever he is compensated in connection with a "recommendation as to the advisability of" buying, selling, or managing "investment property." 29 C.F.R. § 2510.3-21(a)(1) (2017). A fiduciary duty arises, moreover, when the "investment advice" is directed "to a specific advice recipient ... regarding the advisability of a particular investment or management decision with respect to" the recipient's investment property. 29 C.F.R. § 2510.3-21(a)(2)(iii) (2017). To be sure, the new rule purports to withdraw from fiduciary status communications that are not "recommendations," i.e. , those in which the "content, context, and presentation" would not objectively be viewed as "a suggestion that the advice recipient engage in or refrain from taking a particular course of action." 29 C.F.R. § 2510.3-21(b)(1) (2017). But the more individually tailored the recommendation is, the more likely it will render the "adviser" a fiduciary. Id . Critically, the new definition dispenses with the "regular basis" and "primary basis" criteria used in the regulation for the past forty years. Consequently, it encompasses virtually all financial and insurance professionals who do business with ERISA plans and IRA holders. Stockbrokers and insurance salespeople, for instance, are exposed to regulations including the prohibited transaction rules. The newcomers are thus barred, without an exemption, from being paid whatever transaction-based commissions and brokerage fees have been standard in their industry segments because those types of compensation are now deemed a conflict of interest. The second novel component of the Fiduciary Rule is a "Best Interest Contract Exemption," (BICE) which, if adopted by "investment advice fiduciaries," allows them to avoid prohibited transactions penalties. 81 Fed. Reg. 21002 (Apr. 8, 2016), corrected at 81 Fed. Reg. 44773 (July 11, 2016), and amended by 82 Fed. Reg. 16902 (Apr. 7, 2017). The BICE and related exemptions were promulgated pursuant to DOL's authority to approve prohibited transaction exemptions (PTE's) for certain classes of fiduciaries or transactions. 29 U.S.C. § 1108(a), 26 U.S.C. § 4975(c)(2). The BICE was intended to afford such relief because, as DOL candidly acknowledged, the new standard could "sweep in some relationships that are not appropriately regarded as fiduciary in nature and that the Department does not believe Congress intended to cover as fiduciary relationships." 81 Fed. Reg. at 20948. The BICE supplants former exemptions with a web of duties and legal vulnerabilities. To qualify for a BIC Exemption, providers of financial and insurance services must enter into contracts with clients that, inter alia, affirm their fiduciary status; incorporate "Impartial Conduct Standards" that include the duties of loyalty and prudence; "avoid[ ] misleading statements;" and charge no more than "reasonable compensation." As noted above, Title II service providers to IRA clients are not statutorily required to abide by duties of loyalty and prudence. Yet, to qualify as not being "investment advice fiduciaries" per the new definition, the financial service providers must deem themselves fiduciaries to their clients. In addition, the contracts may not include exculpatory clauses such as a liquidated damages provision nor may they require class action waivers. DOL contends that the enforceability of the BICE-created contract, "and the potential for liability" it offers, were "central goals of this regulatory project." 81 Fed. Reg. at 21021, 21033. In these respects, a BIC Exemption comes at a high price. The third relevant element of the Fiduciary Rule is the amended Prohibited Transaction Exemption 84-24. Since 1977, that exemption had covered transactions involving insurance and annuity contracts and permitted customary sales commissions where the terms were at least as favorable as those at arm's-length, provided for "reasonable" compensation, and included certain disclosures. 49 Fed. Reg. 13208, 13211 (Apr. 3, 1984) ; see 42 Fed. Reg. 32395, (June 24, 1977) (precursor to PTE 84-24). As amended in the Fiduciary Rule package, PTE 84-24 now subjects these transactions to the same Impartial Conduct Standards as in the BICE exemption. 81 Fed. Reg. 21147 (Apr. 8, 2016), corrected at 81 Fed. Reg. 44786 (July 11, 2015), and amended by 82 Fed. Reg. 16902 (Apr. 7, 2017). But DOL removed fixed indexed annuities from the more latitudinarian PTE 84-24, leaving only fixed-rate annuities within its scope. In practice, this action places a disproportionate burden on the market for fixed indexed annuities, as opposed to competing annuity products. The President has directed DOL to reexamine the Fiduciary Rule and "prepare an updated economic and legal analysis" of its provisions, 82 Fed. Reg. 9675 (Feb. 3, 2017), and the effective date of some provisions has been extended to July 1, 2019. The case, however, is not moot. The Fiduciary Rule has already spawned significant market consequences, including the withdrawal of several major companies, including Metlife, AIG and Merrill Lynch from some segments of the brokerage and retirement investor market. Companies like Edward Jones and State Farm have limited the investment products that can be sold to retirement investors. Confusion abounds-how, for instance, does a company wishing to comply with the BICE exemption document and prove that its salesman fostered the "best interests" of the individual retirement investor client? The technological costs and difficulty of compliance compound the inherent complexity of the new regulations. Throughout the financial services industry, thousands of brokers and insurance agents who deal with IRA investors must either forgo commission-based transactions and move to fees for account management or accept the burdensome regulations and heightened lawsuit exposure required by the BICE contract provisions. It is likely that many financial service providers will exit the market for retirement investors rather than accept the new regulatory regime. Further, as DOL itself recognized, millions of IRA investors with small accounts prefer commission-based fees because they engage in few annual trading transactions. Yet these are the investors potentially deprived of all investment advice as a result of the Fiduciary Rule, because they cannot afford to pay account management fees, or brokerage and insurance firms cannot afford to service small accounts, given the regulatory burdens, for management fees alone. The district court rejected all of the appellants' challenges to the Fiduciary Rule. Timely appeals were filed. III. DISCUSSION Appellants pose a series of legal issues, all of which are reviewed de novo on appeal, Kona Tech. Corp. v. S. Pac. Transp. Co. , 225 F.3d 595, 601 (5th Cir. 2000), and nearly all of which we must address. The principal question is whether the new definition of an investment advice fiduciary comports with ERISA Titles I and II. Alternatively, is the new definition "reasonable" under Chevron, U.S.A., Inc. v. N.R.D.C., Inc. , 467 U.S. 837, 104 S.Ct. 2778, 81 L.Ed.2d 694 (1984) and not violative of the Administrative Procedures Act (APA), 5 U.S.C. § 706(2)(A) (2016)? Beyond that threshold are the questions whether the BICE exemption, including its impact on fixed indexed annuities, asserts affirmative regulatory power inconsistent with the bifurcated structure of Titles I and II and is invalid under the APA. Further, are the required BICE contractual provisions consistent with federal law in creating implied private rights of action and prohibiting certain waivers of arbitration rights? A. The Fiduciary Rule Conflicts with the Text of 29 U.S.C. Sec. 1002(21)(A)(ii) ; 26 U.S.C. Sec. 4975(e)(3)(B). DOL expanded the statutory term "fiduciary" by redefining one out of three provisions explaining the scope of fiduciary responsibility under ERISA and the Internal Revenue Code. The second of these three provisions states that a person is a fiduciary with respect to a plan to the extent ... he renders investment advice for a fee or other compensation, direct or indirect, with respect to any moneys or other property of such plan, or has any authority or responsibility to do so[.] 29 U.S.C. § 1002(21)(A)(ii) ; 26 U.S.C. § 4975(e)(3)(B). For the past forty years, DOL has considered the hallmarks of an "investment advice" fiduciary's business to be its "regular" work on behalf of a client and the client's reliance on that advice as the "primary basis" for her investment decisions. 29 C.F.R. § 2510.3-21(c)(1) (2015). The Fiduciary Rule's expanded coverage is best explained by variations of the following hypothetical advanced by the Chamber of Commerce: a broker-dealer otherwise unrelated to an IRA owner tells the IRA owner, "You'll love the return on X stock in your retirement plan, let me tell you about it" (the "investment advice"); the IRA owner purchases X stock; and the broker-dealer is paid a commission (the "fee or other compensation"). Based on this single sales transaction, as DOL agrees, the broker-dealer has now been brought within the Fiduciary Rule. The same consequence follows for insurance agents who promote annuity products. Expanding the scope of DOL regulation in vast and novel ways is valid only if it is authorized by ERISA Titles I and II. A regulator's authority is constrained by the authority that Congress delegated it by statute. Where the text and structure of a statute unambiguously foreclose an agency's statutory interpretation, the intent of Congress is clear, and "that is the end of the matter; for the court, as well as the agency, must give effect to the unambiguously expressed intent of Congress." Chevron , 467 U.S. at 842-43, 104 S.Ct. 2778. To decide whether the statute is sufficiently capacious to include the Fiduciary Rule, we rely on the conventional standards of statutory interpretation and authoritative Supreme Court decisions. City of Arlington v. F.C.C. , 569 U.S. 290, 133 S.Ct. 1863, 1868, 185 L.Ed.2d 941 (2013) (quoting Chevron , 467 U.S. at 842-43, 104 S.Ct. 2778 ). The text, structure, and the overall statutory scheme are among the pertinent "traditional tools of statutory construction." See Chevron, 467 U.S. at 843 n.9, 104 S.Ct. 2778. We conclude that DOL's interpretation of an "investment advice fiduciary" relies too narrowly on a purely semantic construction of one isolated provision and wrongly presupposes that the provision is inherently ambiguous. Properly construed, the statutory text is not ambiguous. Ambiguity, to the contrary, "is a creature not of definitional possibilities but of statutory context." Brown v. Gardner, 513 U.S. 115, 118, 115 S.Ct. 552, 130 L.Ed.2d 462 (1994). Moreover, all relevant sources indicate that Congress codified the touchstone of common law fiduciary status-the parties' underlying relationship of trust and confidence-and nothing in the statute "requires" departing from the touchstone. See Nationwide Mut. Ins. Co. v. Darden , 503 U.S. 318, 322, 112 S.Ct. 1344, 117 L.Ed.2d 581 (1992) (where a term in ERISA has a "settled meaning under ... the common law, a court must infer, unless the statute otherwise dictates , that Congress mean[t] to incorporate the established meaning") (internal quotation omitted) (emphasis added). 1. The Common Law Presumptively Applies Congress's use of the word "fiduciary" triggers the "settled principle of interpretation that, absent other indication, 'Congress intends to incorporate the well-settled meaning of the common-law terms it uses.' " United States v. Castleman , --- U.S. ----, 134 S.Ct. 1405, 1410, 188 L.Ed.2d 426 (2014) (quoting Sekhar v. United States , 570 U.S. 729, 133 S.Ct. 2720, 2724, 186 L.Ed.2d 794 (2013) ). Indeed, it is "the general rule that 'a common-law term of art should be given its established common-law meaning,' except 'where that meaning does not fit.' " Id. (quoting Johnson v. United States , 559 U.S. 133, 139, 130 S.Ct. 1265, 176 L.Ed.2d 1 (2010) ). This general presumption is particularly salient in analyses of ERISA, which has its roots in the common law. See, e.g. , Tibble v. Edison Int'l , --- U.S. ----, 135 S.Ct. 1823, 1828, 191 L.Ed.2d 795 (2015) ("In determining the contours of an ERISA fiduciary's duty, courts often must look to the law of trusts."); Kennedy v. Plan Adm'r for DuPont Sav. & Inv. Plan , 555 U.S. 285, 294-96, 129 S.Ct. 865, 172 L.Ed.2d 662 (2009) ; Aetna Health Inc. v. Davila , 542 U.S. 200, 218-19, 124 S.Ct. 2488, 159 L.Ed.2d 312 (2004) ; Pegram v. Herdrich , 530 U.S. 211, 223-24, 120 S.Ct. 2143, 147 L.Ed.2d 164 (2000) ; Firestone Tire & Rubber Co. v. Bruch , 489 U.S. 101, 110, 109 S.Ct. 948, 103 L.Ed.2d 80 (1989). The common law term "fiduciary" falls within the scope of this presumption. In Firestone Tire & Rubber Co. v. Bruch, the Supreme Court cited Congress's use of "fiduciary" as one example of "ERISA abound[ing] with the language and terminology of trust law." 489 U.S. at 110, 109 S.Ct. 948 (citing 29 U.S.C. § 1002(21)(A) ). More importantly for present purposes, the Court rejected dictionary definitions in favor of the common law when analyzing the statutory definition of "fiduciary" in Varity Corp. v. Howe , 516 U.S. 489, 116 S.Ct. 1065, 134 L.Ed.2d 130 (1996). There, the Court was tasked with determining the meaning of the word "administration," which appears in another of the tripartite examples of a "fiduciary," 29 U.S.C. § 1002(21)(A)(iii). See Varity Corp. , 516 U.S. at 502, 116 S.Ct. 1065. The Court noted that "[t]he dissent look[ed] to the dictionary for interpretive assistance," but the Court expressly declined to follow that route: "Though dictionaries sometimes help in such matters, we believe it more important here to look to the common law, which, over the years, has given to terms such as 'fiduciary' and trust 'administration' a legal meaning to which, we normally presume, Congress meant to refer." Id . The Court then considered the "ordinary trust law understanding of fiduciary 'administration' " to determine that an entity "was acting as a fiduciary." Id. at 502-03, 116 S.Ct. 1065. The common law understanding of fiduciary status is not only the proper starting point in this analysis, but is as specific as it is venerable. Fiduciary status turns on the existence of a relationship of trust and confidence between the fiduciary and client. "The concept of fiduciary responsibility dates back to fiducia of Roman law," and "[t]he entire concept was founded on concepts of sanctity, trust, confidence, honesty, fidelity, and integrity." George M. Turner, Revocable Trusts § 3:2 (Sept. 2016 Update). Indeed, "[t]he development of the term in legal history under the Common Law suggested a situation wherein a person assumed the character of a trustee, or an analogous relationship, where there was an underlying confidence involved that required scrupulous fidelity and honesty." Id. Another treatise addresses relationships "which require trust and confidence," and explains that "[e]quity has always taken an active interest in fostering and protecting these intimate relationships which it calls 'fiduciary.' " GEORGE G. BOGERT, ET AL., TRUSTS & TRUSTEES § 481 (2017 Update). Yet another treatise describes fiduciaries as "individuals or corporations who appear to accept, expressly or impliedly, an obligation to act in a position of trust or confidence for the benefit of another or who have accepted a status or relationship understood to entail such an obligation, generating the beneficiary's justifiable expectations of loyalty." 3 DAN B. DOBBS, ET AL., THE LAW OF TORTS § 697 (2d ed. June 2017 Update). Notably, DOL does not dispute that a relationship of trust and confidence is the sine qua non of fiduciary status. Congress did not expressly state the common law understanding of "fiduciary," but it provided a good indicator of its intention. In § 1002, ERISA's definitional section, 41 of 42 provisions begin by stating, "[t]he term ["X"] means ...." 29 U.S.C. § 1002(1) - (20), (22) - (42). For example, § 1002(6) begins, "[t]he term 'employee' means any individual employed by an employer." Similarly, § 1002(8) begins, "[t]he term 'beneficiary' means a person designated by a participant, or by the terms of an employee benefit plan, who is or may become entitled to a benefit thereunder." In each case, Congress placed a word or phrase in quotation marks before defining the word or phrase. The unique provision in which Congress did not take that route delineates the term "fiduciary." Instead, Congress stated that "a person is a fiduciary with respect to a plan to the extent" he performs any of the enumerated functions. Id. § 1002(21)(A). That Congress did not place "fiduciary" in quotation marks indicates Congress's decision that the common law meaning was self-explanatory, and it accordingly addressed fiduciary status for ERISA purposes in terms of enumerated functions. See John Hancock Mut. Life Ins. v. Harris Tr. & Sav. Bank , 510 U.S. 86, 96-97, 114 S.Ct. 517, 126 L.Ed.2d 524 (1993) (the words "to the extent" in ERISA are "words of limitation"). In any event, "absent other indication, 'Congress intend[ed] to incorporate the well-settled meaning' " of "fiduciary"-the very essence of which is a relationship of trust and confidence. See Castleman , 134 S.Ct. at 1410 (quoting Sekhar , 133 S.Ct. at 2724 ). 2. Displacement of the Presumption? DOL concedes the relevance of the common-law presumption and the common-law trust-and-confidence standard but then places all its eggs in one basket: displacement of the presumption. Invoking its favorite phrases from Varity Corp. , DOL argues that the common law is only "a starting point" and the presumption "is displaced if inconsistent with 'the language of the statute, its structure, or its purposes.' " (quoting Varity Corp. , 516 U.S. at 497, 116 S.Ct. 1065 ) (emphasis removed). Displacement should occur here, DOL continues, because "DOL reasonably interpreted ERISA's language, structure, and purpose to go beyond the trust-and-confidence standard." As a preliminary matter, DOL neglects to mention two aspects of Varity Corp. that cut against its position. First, the phrase quoted above is significantly less absolute than DOL lets on: "In some instances , trust law will offer only a starting point, after which courts must go on to ask whether , or to what extent , the language of the statute, its structure, or its purposes require departing from common-law trust requirements." Varity Corp. , 516 U.S. at 497, 116 S.Ct. 1065 (emphases added). Thus, it is not the case, as DOL suggests, that any perceived inconsistency automatically requires jettisoning the common-law understanding of "fiduciary." Second, although the Court suggested that in some instances the common law will be "only a starting point," the Court went on specifically to reject reliance on dictionary definitions when interpreting the statutory definition of "fiduciary" and reverted to the common law. See id. at 502-03, 116 S.Ct. 1065. Thus, Varity Corp. reinforces rather than rejects the common law when interpreting ERISA. Even more important, DOL acknowledges appellants' argument "that there is nothing inherently inconsistent between the trust-and-confidence standard and ERISA's definition" of "fiduciary." The DOL's only response is that it "is not required to adopt semantically possible interpretations merely because they would comport with common-law standards." But this proves appellants' point: adopting "semantically possible" interpretations that do not "comport with common law standards" is contrary to Varity Corp. because the statute does not "require departing from [the] common-law" trust-and-confidence standard. Id . at 497, 116 S.Ct. 1065. DOL's concession should end any debate about the viability and vitality of the common law presumption. 3. Statutory Text-"investment advice fiduciary" Even if the common law presumption did not apply, the Fiduciary Rule contradicts the text of the "investment advice fiduciary" provision and contemporary understandings of its language. To restate, a person is a fiduciary with respect to a plan to the extent "he renders investment advice for a fee or other compensation, direct or indirect, with respect to any moneys or other property of such plan, or has any authority or responsibility to do so[.]" 29 U.S.C. § 1002(21)(A)(ii) ; 26 U.S.C. § 4975(e)(3)(B). Focusing on the words "investment" and "advice," DOL cites dictionary definitions to explain the breadth of the terms, the reasonableness of the Fiduciary Rule's construction of those terms, and the permissibility of its departure from the common law trust and confidence standard. Going straight to dictionary definitions not only conflicts with Varity Corp. , but it also fails to take into account whether the words that Congress used were terms of art within the financial services industry. See, e.g. , Corning Glass Works v. Brennan , 417 U.S. 188, 201-02, 94 S.Ct. 2223, 41 L.Ed.2d 1 (1974) (rejecting an ordinary understanding of "working conditions" because "the term has a different and much more specific meaning in the language of industrial relations"). Moreover, the technique of defining individual words in a vacuum fails to view the entire provision in context. "[S]tatutory language cannot be construed in a vacuum. It is a fundamental canon of statutory construction that the words of a statute must be read in their context and with a view to their place in the overall statutory scheme." Davis v. Mich. Dep't of Treasury , 489 U.S. 803, 809, 109 S.Ct. 1500, 103 L.Ed.2d 891 (1989). Properly considered, the statutory text equating the "rendering" of "investment advice for a fee" with fiduciary status comports with common law and the structure of the financial services industry. When enacting ERISA, Congress was well aware of the distinction, explained further below, between investment advisers, who were considered fiduciaries, and stockbrokers and insurance agents, who generally assumed no such status in selling products to their clients. The Fiduciary Rule improperly dispenses with this distinction. Had Congress intended to include as a fiduciary any financial services provider to investment plans, it could have written ERISA to cover any person who renders "any investment advice for a fee...." The word "any" would have embodied DOL's expansive interpretation, and it is a word used five times in ERISA's tripartite fiduciary definition, e.g. "any authority or responsibility." See generally 29 U.S.C. § 1002(21)(A). That Congress did not say "any investment advice" signals the intentional omission of this adjective. See Russello v. United States , 464 U.S. 16, 23, 104 S.Ct. 296, 78 L.Ed.2d 17 (1983) ("[W]here Congress includes particular language in one section of a statute but omits it in another..., it is presumed that Congress acts intentionally and purposely. ..."). Further, DOL's interpretation conjoins "advice" with a "fee or other compensation, direct or indirect," but it ignores the preposition "for," which indicates that the purpose of the fee is not "sales" but "advice." Therefore, taken at face value, the provision rejects "any advice" in favor of the activity of "render[ing] investment advice for a fee." Stockbrokers and insurance agents are compensated only for completed sales ("directly or indirectly"), not on the basis of their pitch to the client. Investment advisers, on the other hand, are paid fees because they "render advice." The statutory language preserves this important distinction. Put otherwise, DOL's defense of the Fiduciary Rule contemplates a hypothetical law that states, "a person is a fiduciary with respect to a plan to the extent...he receives a fee, in whole or in part, in connection with any investment advice...." This language could have embraced individual sales transactions as well as the stand-alone furnishing of investment advice. But this iteration does not square with the last clause of the actual law, which includes a person who "has any authority or responsibility to [render investment advice]." Only in DOL's semantically created world do salespeople and insurance brokers have "authority" or "responsibility" to "render investment advice." The DOL interpretation, in sum, attempts to rewrite the law that is the sole source of its authority. This it cannot do. Further, in law and the financial services industry, rendering "investment advice for a fee" customarily distinguished salespeople from investment advisers during the period leading up to ERISA's 1974 passage. Congress is presumed to have acted against a background of shared understanding of the terms it uses in statutes. Morissette v. United States , 342 U.S. 246, 263, 72 S.Ct. 240, 96 L.Ed. 288 (1952) ; see also Miles v. Apex Marine Corp. , 498 U.S. 19, 32, 111 S.Ct. 317, 112 L.Ed.2d 275 (1990) ("We assume that Congress is aware of existing law when it passes legislation."). And the phrase "investment advice for a fee" and similar phrases generally referenced a fiduciary relationship of trust and confidence between the adviser and client. To begin with, DOL itself reflected this understanding in its 1975 definition of an "investment advice fiduciary." There, DOL there explained that a "fee or other compensation" for the rendering of investment advice under ERISA "should be deemed to include all fees or other compensation incident to the transaction in which the investment advice to the plan has been rendered or will be rendered." Definition of the Term "Fiduciary," 40 Fed. Reg. 50842, 50842-43 (Oct. 31, 1975). DOL went on to say that this "may include" brokerage commissions, but only if the broker-dealer who earned the commission otherwise satisfied the regulation's requirements that the broker-dealer provide individualized advice on a regular basis pursuant to a mutual agreement with his client. See id. Later, DOL reiterated that "the receipt of commissions by a broker-dealer which performs services in addition to that of effecting or executing securities transactions for a plan is not necessarily dispositive of whether the broker-dealer received a portion of such compensation for the rendering of 'investment advice.' " DOL Advisory Opinion 83-60A (Nov. 21, 1983), in ERISA for Money Managers and Advisers § 2:51 (Sept. 2016 Update). Instead, "if, under the particular facts and circumstances, the services provided by the broker-dealer include the provision of 'investment advice' " as defined by the regulation-i.e. on a regular basis pursuant to a mutual agreement to provide individualized advice-only then "may [it] be reasonably expected that, even in the absence of a distinct and identifiable fee for such advice, a portion of the commissions paid to the broker-dealer would represent compensation for the provision of such investment advice." Id. DOL's 1975 regulation flowed directly from contemporary understanding of "investment advice for a fee," which contemplated an intimate relationship between adviser and client beyond ordinary buyer-seller interactions. The Fiduciary Rule is at odds with that understanding. Substantial case law has followed and adopted DOL's original dichotomy between mere sales conduct, which does not usually create a fiduciary relationship under ERISA, and investment advice for a fee, which does. In the Fifth Circuit, this court held that "[s]imply urging the purchase of its products does not make an insurance company an ERISA fiduciary with respect to those products." Am. Fed'n of Unions v. Equitable Life Assurance Soc'y, 841 F.2d 658, 664 (5th Cir. 1988). Applying the DOL's 1975 regulation of an "investment advice fiduciary," the Seventh Circuit refused to hold a brokerage firm liable for the failure of investments it sold to an ERISA plan, but the court emphasized that there was nothing in the record to indicate that Jones or its employees had agreed to render individualized investment advice to the Plan. ... The only 'agreement' between the parties was that the trustees would listen to Jones' sales pitch and if the trustees liked the pitch, the Plan would purchase from among the suggested investments, the very cornerstone of a typical broker-client relationship. Farm King Supply, Inc. v. Edward D. Jones & Co., 884 F.2d 288, 293 (7th Cir. 1989) (emphasis added). The Eleventh Circuit, relying upon "numerous" cases, dismissed a claim that an insurance company's selling of life policies to an ERISA plan, without more, sufficed to give rise to fiduciary duties to the plan. Cotton v. Mass. Mut. Life Ins. Co., 402 F.3d 1267, 1278-79 (11th Cir. 2005). The SEC has also repeatedly held that "[t]he very function of furnishing [investment advice for compensation]-learning the personal and intimate details of the financial affairs of clients and making recommendations as to purchases and sales of securities-cultivates a confidential and intimate relationship"-rendering a broker-dealer who does so "a fiduciary." Hughes, Exchange Act Release No. 4048, 1948 WL 29537, at *4, *7 (Feb. 18, 1948), aff'd sub nom. , Hughes v. S.E.C. , 174 F.2d 969 (D.C. Cir. 1949) ; see also Mason, Moran & Co., Exchange Act Release No. 4832, 1953 WL 44092, at *4 (Apr. 23, 1953). The SEC cautioned that fiduciary status does not follow "merely from the fact that [the broker-dealer] renders investment advice." Hughes , 1948 WL 29537, at *7. Indeed, broker-dealers "who render investment advice merely as an incident to their broker-dealer activities" are not fiduciaries "unless they have by a course of conduct placed themselves in a position of trust and confidence as to their customers." Id. The SEC's industry-based distinction thus long predated the passage of ERISA. Significant federal and state legislation also used the term "investment adviser" to exclude broker-dealers when their investment advice was "solely incidental" to traditional broker-dealer activities and for which they received no "special compensation." The Investment Advisers Act of 1940, for example, defines "investment adviser" as "any person who, for compensation, engages in the business of advising others ... as to the value of securities or as to the advisability of investing in, purchasing, or selling securities[.]" 15 U.S.C. § 80b-2(a)(11). But the Act excludes "any broker or dealer whose performance of such services is solely incidental to the conduct of his business as a broker or dealer and who receives no special compensation therefor." Id . Later interpreting the Act, the Supreme Court highlighted legislative history in which "leading investment advisers emphasized their relationship of 'trust and confidence' with their clients," and the Court stated that the Act reflected Congress's recognition of "the delicate fiduciary nature of an investment advisory relationship." S.E.C. v. Capital Gains Research Bureau, Inc. , 375 U.S. 180, 190-91, 84 S.Ct. 275, 11 L.Ed.2d 237 (1963) (quotation marks and citation omitted). Numerous contemporary state statutes also excluded broker-dealers from investment-adviser fiduciary status either completely or to the extent that the advice was incidental to their traditional activities and they did not receive special compensation for the advice. The contemporary case law similarly demonstrates that when investment advice was procured "on a fee basis," it entailed a substantial, ongoing relationship between adviser and client. See, e.g. , S.E.C. v. Ins. Sec., Inc. , 254 F.2d 642, 645 (9th Cir. 1958) (company receives a "management and investment supervisory fee for investment advice" on annual bases); Kukman v. Baum , 346 F.Supp. 55, 56 (N.D. Ill. 1972) ("Supervisor[ ] furnishes investment advice" and "receives a monthly fee calculated on the net value of the fund's assets."); Norman v. McKee , 290 F.Supp. 29, 34 (N.D. Cal. 1968) ("For its services, including administration, management and investment advice, ISI charges a so-called 'Management Fee' of 1 1/2% Per year of the face amount of each outstanding investment certificate."); Acampora v. Birkland , 220 F.Supp. 527, 533 (D. Colo. 1963) (entity "undertook to employ independent investment counsel" "for the purpose of the rendition of investment advice," and in return the entity received a fee equal to 0.5% of the advice recipient's yearly net asset value); Glicken v. Bradford , 204 F.Supp. 300, 302 (S.D.N.Y. 1962) (company "is engaged in furnishing investment advice on a fee basis to its clients"); S.E.C. v. Fiscal Fund , 48 F.Supp. 712, 713 & n.7 (D. Del. 1943) ("for a stated fee" of "approximately $3,000 per annum," company agreed to "furnish all services, including management, investment advice and clerical assistance"). In short, whether one looks at DOL's original regulation, the SEC, federal and state legislation governing investment adviser fiduciary status vis-à-vis broker-dealers, or case law tying investment advice for a fee to ongoing relationships between adviser and client, the answer is the same: "investment advice for a fee" was widely interpreted hand in hand with the relationship of trust and confidence that characterizes fiduciary status. DOL's invocation of two dictionary definitions of "investment" and "advice" pales in comparison to this historical evidence. That DOL contradicts its own longstanding, contemporary interpretation of an "investment advice fiduciary" and cannot point to a single contemporary source that interprets the term to include stockbrokers and insurance agents indicates that the Rule is far afield from its enabling legislation. DOL admits as much in conceding that the new Rule would "sweep in some relationships" that "the Department does not believe Congress intended to cover as fiduciary." Congress does not "hide elephants in mouseholes." Whitman v. Am. Trucking Ass'ns, Inc. , 531 U.S. 457, 468, 121 S.Ct. 903, 149 L.Ed.2d 1 (2001). Had Congress intended to abrogate both the cornerstone of fiduciary status-the relationship of trust and confidence-and the widely shared understanding that financial salespeople are not fiduciaries absent that special relationship, one would reasonably expect Congress to say so. This is particularly true where such abrogation portends consequences that "are undeniably significant." Accordingly, the Fiduciary Rule's interpretation of "investment advice fiduciary" fatally conflicts with the statutory text and contemporary understandings. 4. Consistency with other prongs of ERISA's "fiduciary" definition In addition to the preceding flaws, the Fiduciary Rule renders the second prong of ERISA's fiduciary status definition in tension with its companion subsections. The Rule thus poses a serious harmonious-reading problem. See ANTONIN SCALIA & BRYAN A. GARNER, READING LAW: THE INTERPRETATION OF LEGAL TEXTS 180 (2012) ("The provisions of a text should be interpreted in a way that renders them compatible, not contradictory."). The investment-advice prong of the statutory application of "fiduciary" is bookended by one subsection that defines individuals as fiduciaries with respect to a plan to the extent they exercise "any discretionary authority or ... control" over the management of a retirement plan or "any authority or control" over its assets. 29 U.S.C. § 1001(21)(A)(i) ; 26 U.S.C. § 4975(e)(3)(A). The following prong identifies as fiduciaries those individuals to the extent they possess "any discretionary authority or ... responsibility" in a plan's administration. 29 U.S.C. § 1001(21)(A)(iii) ; 26 U.S.C. § 4975(e)(3)(C). In Mertens , the Supreme Court was emphatic that these prongs defined "fiduciary" in "functional terms of control and authority." See Mertens v. Hewitt Assocs., 508 U.S. 248, 262, 113 S.Ct. 2063, 124 L.Ed.2d 161 (1993). The phrase "control and authority" necessarily implies a special relationship beyond that of an ordinary buyer and seller. Sandwiched between the two "control and authority" prongs, the interpretation of an "investment advice fiduciary" should gauge that subdivision by the company it keeps and should uniformly apply the trust and confidence standard in all three provisions. Roberts v. Sea-Land Servs., Inc. , 566 U.S. 93, 101, 132 S.Ct. 1350, 182 L.Ed.2d 341 (2012) ("the words of a statute must be read in their context" (quotation omitted) ). The inference of textual consistency is reinforced by the similar phrasing in the last clause of the investment advice fiduciary prong, which refers to a person "with any authority or responsibility" to render investment advice for a fee. Salespeople in ordinary buyer-seller transactions have no such authority or responsibility. Countertextually, the Fiduciary Rule's interpretation of an "investment advice fiduciary" lacks any requirement of a special relationship. DOL thus asks us to differentiate within the definition of "fiduciary"-rendering the definition a moving target depending on which of the three prongs is at issue. Standard textual interpretation disavows that disharmony. There is also no merit in DOL's reliance on Mertens for the broader proposition that ERISA departed from the common law definition of "fiduciary." DOL emphasizes the Court's statement that, by defining fiduciary in "functional" terms, Congress "expand[ed] the universe of persons subject to fiduciary duties." Mertens , 508 U.S. at 262, 113 S.Ct. 2063. DOL's quotation is correct but beside the point. The question in Mertens was whether individuals who were not subject to fiduciary duties at common law could be sued under ERISA. See id. at 261-62, 113 S.Ct. 2063. This question arose because under the common law, not only the named trustee, but also individuals who "knowingly participated" in a named trustee's breach of his fiduciary duties, could be held liable. Id. at 256, 113 S.Ct. 2063. The Court held that this was no longer the case under ERISA. Although Congress "expand[ed] the universe of persons subject to fiduciary duties" by defining "fiduciary" "not in terms of formal trusteeship, but in functional terms of control and authority over the plan," Congress actually limited the number of persons that could be sued. Id. at 262, 113 S.Ct. 2063. ERISA differed from common law by excluding "persons who [despite participation in the trustee's breach] had no real power to control what the plan did." Id. Under Mertens, ERISA eliminated the "formal trusteeship" requirement and applied fiduciary status to all individuals who have "control and authority over the plan." Id. The reason for this is clear: "Professional service providers such as actuaries become liable for damages when they cross the line from adviser to fiduciary ." Id. (emphasis added). Thus, the Court understood ERISA to apply to those who act as fiduciaries, regardless whether they are named fiduciaries. That understanding is consistent , not inconsistent , with the common law trust and confidence standard. Moreover, although ERISA "abrogate[d] the common law in certain respects" concerning "formal trusteeship," "we presume that Congress retained all other elements of common-law [fiduciary status] that are consistent with the statutory text because there are no textual indicia to the contrary." Universal Health Servs., Inc. v. United States , --- U.S. ----, 136 S.Ct. 1989, 1999 n.2, 195 L.Ed.2d 348 (2016). There is no inconsistency between the statutory structure and the common law trust and confidence standard that "require[s] departing from common-law trust requirements." Varity Corp. , 516 U.S. at 497, 116 S.Ct. 1065. 5. Purposes DOL ultimately falls back on statutory purposes. DOL points to the alleged negative repercussions of appellants' position, namely that "many investment advisers would be able to 'play a central role in shaping' retirement investments without the fiduciary safeguards 'for persons having such influence and responsibility.' " (quoting 81 Fed. Reg. 20955 ). DOL also says that appellants "cannot show that DOL acted unreasonably in determining that their proposed trust-and-confidence requirement would 'undermine[ ] rather than promote[ ]' ERISA's goals." (quoting 81 Fed. Reg. 20955 ). Finally, citing United States v. Guidry , 456 F.3d 493, 510-11 (5th Cir. 2006), DOL concludes that "[s]uch inconsistency with statutory purposes is alone sufficient to displace the common law, as Varity reflects and this Court has held in other contexts." None of these arguments holds water. DOL's invocation of ERISA's purposes is unpersuasive in light of Mertens . There, the petitioners asked for a particular interpretation of ERISA "in order to achieve the 'purpose of ERISA to protect plan participants and beneficiaries.' " 508 U.S. at 261, 113 S.Ct. 2063. The petitioners complained that a different interpretation would "leave[ ] beneficiaries like petitioners with less protection than existed before ERISA, contradicting ERISA's basic goal of 'promot[ing] the interests of employees and their beneficiaries in employee benefit plans.' " Id. (quoting Shaw , 463 U.S. at 90, 103 S.Ct. 2890 ). Mertens rejected these complaints because "vague notions of a statute's 'basic purpose' are nonetheless inadequate to overcome the words of its text regarding the specific issue under consideration." Id. Indeed, the Court said that "[t]his is especially true with legislation such as ERISA, an enormously complex and detailed statute that resolved innumerable disputes between powerful competing interests-not all in favor of potential plaintiffs." Id. at 262, 113 S.Ct. 2063 ; see also Darden , 503 U.S. at 324-25, 112 S.Ct. 1344 (rejecting broader definition of employee based solely on the "goals" of ERISA). DOL's complaints here about "undermining ERISA's goals" are no less vague than the notions rejected in Mertens and Darden . Moreover, DOL's principal policy concern about the lack of fiduciary safeguards in Title II was present when the statute was enacted, but Congress chose not to require advisers to individual retirement plans to bear the duties of loyalty and prudence required of Title I ERISA plan fiduciaries. That times have changed, the financial market has become more complex, and IRA accounts have assumed enormous importance are arguments for Congress to make adjustments in the law, or for other appropriate federal or state regulators to act within their authority. A perceived "need" does not empower DOL to craft de facto statutory amendments or to act beyond its expressly defined authority. Finally, DOL's reliance on Guidry is misleading and misplaced. Guidry was a criminal kidnapping-enhancement case in which this court was required to define the term "kidnap." 456 F.3d at 509-11. This court noted that "[w]e do not use the common law definition of any term where it would be inconsistent with the statute's purpose, notably where the term's definition has evolved." Id. at 509. This court applied the modern definition because the term "kidnap" had evolved so far from the antiquated common law that the common-law definition "would come close to nullifying the term's effect in the statute." Id. at 510-11 (quoting Taylor v. United States , 495 U.S. 575, 594, 110 S.Ct. 2143, 109 L.Ed.2d 607 (1990) ). Unlike the term "kidnap," the term "fiduciary" has not "evolved" over time. In sum, using the "regular interpretive method leaves no serious question, not even about purely textual ambiguity" in ERISA. Gen. DynamicsLand Sys., Inc. v. Cline , 540 U.S. 581, 600, 124 S.Ct. 1236, 157 L.Ed.2d 1094 (2004). DOL cannot displace the presumption of common-law meaning because there is no inconsistency between the common-law trust-and-confidence standard and the statutory definition of "fiduciary." The Fiduciary Rule conflicts with the plain text of the "investment advice fiduciary" provision as interpreted in light of contemporary understandings, and it is inconsistent with the entirety of ERISA's "fiduciary" definition. DOL therefore lacked statutory authority to promulgate the Rule with its overreaching definition of "investment advice fiduciary." B. The Fiduciary Rule fails the "reasonableness" test of Chevron step 2 and the APA. Under Step 2 of Chevron, "if the statute is silent or ambiguous with respect to the specific issue, the question for the court is whether the agency's answer is based on a permissible construction of the statute." Chevron, 467 U.S. at 843, 104 S.Ct. 2778. Notwithstanding the preceding discussion, we assume arguendo that there is some ambiguity in the phrase "investment advice for a fee." In that case, the Chevron doctrine requires that DOL's regulatory interpretation be upheld if it is "reasonable." Id. at 845, 104 S.Ct. 2778. In addition, the regulation must withstand APA review, ensuring it is not arbitrary, capricious, contrary to law or in excess of statutory authority. 5 U.S.C. § 706(2)(A). Although DOL is empowered to enact regulations enforcing the fiduciary provisions of ERISA Title I, including the definition of "fiduciary" in Titles I and II, the Rule fails to pass the tests of reasonableness or the APA. Bear in mind that DOL's 1975 regulations only covered "investment advice fiduciaries" who rendered advice regularly and as the primary basis for clients' investment decisions. The Fiduciary Rule extends regulation to any financial transaction involving an ERISA or IRA plan in which "advice" plays a part, and a fee, "direct or indirect," is received. The Rule expressly includes one-time IRA rollover or annuity transactions where it is ordinarily inconceivable that financial salespeople or insurance agents will have an intimate relationship of trust and confidence with prospective purchasers. Through the BIC Exemption, the Rule undertakes to regulate these and myriad other transactions as if there were little difference between them and the activities of ERISA employer-sponsored plan fiduciaries. Finally, in failing to grant certain annuities the long-established protection of PTE 84-24, the Rule competitively disadvantages their market because DOL believes these annuities are unsuitable for IRA investors. Not only does the Rule disregard the essential common law trust and confidence standard, but it does not holistically account for the language of the "investment advice fiduciary" provision or for the additional prongs of ERISA's fiduciary definition. The Supreme Court has warned that "there may be a question about whether [an agency's] departure from the common law...with respect to particular questions and in a particular statutory context[ ] renders its interpretation unreasonable." N.L.R.B. v. Town & Country Elec., Inc., 516 U.S. 85, 94, 116 S.Ct. 450, 133 L.Ed.2d 371 (1995). Given that the text here does not compel departing from the common law (but actually embraces it), and given that the Fiduciary Rule suffers from its own conflicts with the statutory text, the Rule is unreasonable. Moreover, that it took DOL forty years to "discover" its novel interpretation further highlights the Rule's unreasonableness. See Util. Air Regulatory Grp. v. EPA , --- U.S. ----, 134 S.Ct. 2427, 2444, 189 L.Ed.2d 372 (2014) (hereinafter, "UARG ") ("When an agency claims to discover in a long-extant statute an unheralded power to regulate a significant portion of the American economy, we typically greet its announcement with a measure of skepticism.") (citation and quotation marks omitted). DOL's turnaround from its previous regulation that upheld the common law understanding of fiduciary relationships alone gives us reason to withhold approval or at least deference for the Rule. See Gen. Elec. Co. v. Gilbert, 429 U.S. 125, 142, 97 S.Ct. 401, 50 L.Ed.2d 343 (1976) (overturning an agency guideline that was "not a contemporaneous interpretation of Title VII," and "flatly contradicts the position which the agency had enunciated at an earlier date, closer to the enactment of the governing statute"); see also Watt v. Alaska, 451 U.S. 259, 272-73, 101 S.Ct. 1673, 68 L.Ed.2d 80 (1981) ("[P]ersuasive weight" is due to an agency's contemporaneous construction of applicable law and subsequent consistent interpretation, whereas a "current interpretation, being in conflict with its initial position, is entitled to considerably less deference."). The following problems highlight the unreasonableness of the Rule and its incompatibility with APA standards. First, the Rule ignores that ERISA Titles I and II distinguish between DOL's authority over ERISA employer-sponsored plans and individual IRA accounts. By statute, ERISA plan fiduciaries must adhere to the traditional common law duties of loyalty and prudence in fulfilling their functions, and it is up to DOL to craft regulations enforcing that provision. 29 U.S.C. §§ 1001(b), 1104. IRA plan "fiduciaries," though defined statutorily in the same way as ERISA plan fiduciaries, are not saddled with these duties, and DOL is given no direct statutory authority to regulate them. As to IRA plans, DOL is limited to defining technical and accounting terms, 11 U.S.C. § 1135, and it may grant exemptions from the prohibited transactions provisions. 26 U.S.C. § 4975(c)(2), 29 U.S.C. § 1108(a). Hornbook canons of statutory construction require that every word in a statute be interpreted to have meaning, and Congress's use and withholding of terms within a statute is taken to be intentional. It follows that these ERISA provisions must have different ranges; they cannot mean that DOL may comparably regulate fiduciaries to ERISA plans and IRAs. Loughrin v. United States , --- U.S. ----, 134 S.Ct. 2384, 2390, 189 L.Ed.2d 411 (2014). Despite the differences between ERISA Title I and II, DOL is treating IRA financial services providers in tandem with ERISA employer-sponsored plan fiduciaries. The Fiduciary Rule impermissibly conflates the basic division