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MOORE, Circuit Judge. These appeals stem from a patent infringement action brought by ActiveVideo Networks, Inc. (ActiveVideo) against Verizon Communications, Inc. et al. (Verizon). Verizon counterclaimed that ActiveVideo infringed certain of its patents. After trial, a jury found that Verizon infringed four ActiveVideo patents and that ActiveVideo infringed two Verizon patents and awarded damages to both parties. Following trial, the district court entered a permanent injunction against Verizon but delayed enforcement of the injunction for six' months during which Verizon was ordered to pay a sunset royalty. On appeal, Verizon challenges the infringement finding and damages award as well as the permanent injunction and sunset royalty. Verizon also appeals the district court’s grant of summary judgment of invalidity as to a third Verizon patent and its grant of judgment as a matter of law (JMOL) preventing Verizon’s invalidity defenses from reaching the jury. Active Video cross-appeals the district court’s denial of JMOL of non-infringement and its grant of JMOL preventing ActiveVideo’s invalidity defenses from reaching the jury. For the reasons set forth below, we affirm-in-part, reverse-in-part, vacate-in-part, and remand. Background ActiveVideo asserted U.S. Patent Nos. 5,550,578 ('578 patent), 6,205,582 ('582 patent), 6,034,678 ('678 patent), and 6,100,883 ('883 patent) against Verizon at trial. ActiveVideo alleged that Verizon’s video on demand (VoD) feature of the Verizon FiOS-TV system infringed claim 9 of the '578 patent, claims 1 and 2 of the '678 patent, claims 1 and 26 of the '883 patent, and claims 5, 7, and 8 of the '582 patent. The '578, '678, and '883 patents share a common specification and generally disclose and claim interactive television systems and methods for delivering interactive television to subscribers. For purposes of the issues on appeal, the '578 and '883 patents generally disclose a system with three major components: (1) a headend processing center with information storage and processing capabilities to provide information services such as VoD to subscribers; (2) home interface controllers connected to subscriber televisions that receive and display information services from the headend and allow subscribers to request information services from the headend; and (3) a communication network between the headend and home interface controllers. The '678 patent generally discloses a method of delivering information services to cable subscribers by establishing interactive sessions over a cable distribution network between a headend node and a home interface controller connected to a subscriber television. The '582 patent generally discloses an interactive television system where the headend processing center includes a frame server component and a plurality of individually ■ assignable processors, which communicate with assigned home interface controllers. Verizon asserted counterclaims that ActiveVideo in-fringed claim 1 of U.S. Patent No. 6,169,542 ('542 patent) and claim 9 of U.S. Patent No. 7,561,214 ('214 patent). Verizon also asserted U.S. Patent No. 6,381,748 ('748 patent), but this patent was held invalid by the district court prior to trial. The three Verizon patents generally disclose systems and methods related to interactive television features, including internet access ('748 patent), two-dimensional channel navigation ('214 patent), and advertising ('542 patent). During a three week jury trial, the district court excluded testimony from Verizon’s damages expert about an agreement between ActiveVideo and Cablevision because the agreement post-dated the date of hypothetical negotiation. The district court overruled Verizon’s objection and allowed testimony from ActiveVideo’s damages expert about indemnity agreements Verizon had with its FiOS-TV equipment suppliers. The district court also denied Verizon’s motion for JMOL on damages, concluding that Verizon failed to establish that it was an intended third-party beneficiary to an agreement between ActiveVideo and TV Guide, which potentially barred any assessment of damages against Verizon prior to the agreement’s expiration. The district court granted-in-part and denied-in-part Verizon’s motion for JMOL on pre-suit damages for ActiveVideo’s failure to mark its products under 35 U.S.C. .§ 287. And the district court granted both ActiveVideo’s and Verizon’s motions for JMOL on validity, preventing the invalidity defenses of both ActiveVideo and Verizon to reach the jury. The jury found that the parties infringed each others’ patents and awarded ActiveVideo $115,000,000 and Verizon $16,000 in damages. After trial, the district court entered a permanent injunction against Verizon, established a sunset royalty for Verizon’s continued infringement until the injunction was to take effect, and denied Verizon’s motions for JMOL or new trial on infringement, damages, and invalidity. The district court also denied ActiveVideo’s motions for partial new trial on infringement and invalidity. Verizon appeals and ActiveVideo cross appeals. On June 25, 2012, after oral argument in this case, we stayed the permanent injunction pending appeal. We have jurisdiction under 28 U.S.C. § 1295(a)(1). Discussion I. Infringement We review the denial or grant of JMOL under regional circuit law. Clear-Value, Inc. v. Pearl River Polymers, Inc., 668 F.3d 1340, 1343 (Fed.Cir.2012). The Fourth Circuit reviews post-verdict JMOL rulings de novo, determining whether substantial evidence supports the jury verdict. Carolina Trucks & Equip., Inc. v. Volvo Trucks of N. Am., 492 F.3d 484, 488 (4th Cir.2007). The Fourth Circuit reviews the grant of pre-verdict JMOL rulings de novo, considering the evidence in the light most favorable to the non-moving party and determining whether a reasonable jury could find for the non-moving party on the issue in question. Brown v. CSX Transp., 18 F.3d 245, 248 (4th Cir.1994) (citing Fed.R.Civ.P. 50(a)). Determining literal infringement is a two step process: the “proper construction of the asserted claim and a determination whether the claim as properly construed reads on the accused product or method.” Georgia-Pacific Corp. v. U.S. Gypsum Co., 195 F.3d 1322, 1330 (Fed.Cir. 1999). The first step is a question of law, which we review de novo. Id. The second step is a question of fact, which we review for substantial evidence. i4i Ltd. P’Ship v. Microsoft Corp., 598 F.3d 831, 849 (Fed. Cir.2010), aff'd, — U.S. -, 131 S.Ct. 2238, 180 L.Ed.2d 131 (2011). Verizon contends the district court committed three errors in denying Verizon’s JMOL of non-infringement. First, Verizon argues that the district court erred because its FiOS-TV system does not meet the “information service” limitation, which is required by every asserted claim. Second, with respect to the '578 patent only, Verizon argues that the district court erred because its FiOS-TV system does not satisfy the “television communication” limitation. Third, with respect to the '582 patent only, Verizon argues that the district court erred because the Verizon FiOS-TV system does hot satisfy the “individually assignable processors” limitation'. In cross-appeal, ActiveVideo argues that the district court committed two errors in denying its JMOL of non-infringement. First, ActiveVideo argues that the district court erred in failing to construe the “superimposing” limitation in the '214 patent and that under the correct construction, ActiveVideo’s system does not infringe. Second, ActiveVideo contends that the district court’s construction of “video still image” was erroneous and that under the correct construction, ActiveVideo’s system does not infringe. A. “information service” The term “information service” appears in each claim asserted by ActiveVideo. The district court adopted an agreed construction for “information service,” which is set forth in each of the patent specifications: a service capable of being furnished to a television viewer having an interface permitting (but not necessarily requiring) interaction with a facility of the cable provider, including but not limited to an interactive information service, video on demand, local origination service, community event service, regular broadcast service, etc. J.A. 215 (emphasis added); '578 patent col.5 11.28-34; '678 patent col.5 11.25-31; '883 patent col.5 U.25-31; '582 patent col.3 11.36-43. For purposes of this appeal, claim 8 of the '578 patent, from which asserted claim 9 depends, is representative. It reads: An interactive television information system ... comprising: a plurality of home interface controllers, one such home interface controller associated with each subscriber television, for providing an output in communication with the subscriber television and having (i) a signal output for television information signal and (ii) a data transceiver operative over a data communications link to the headend; a plurality of subscriber selection devices, one device associated with each home interface controller and in communication with the data transceiver, for permitting subscriber interaction; and a plurality of interactive controllers, disposed at the headend, each interactive controller (i) in television communication with the information source means and (ii) in assignable television communication over the network with an assigned home interface controller and (iii) in assignable data communication over the data communications link with the assigned home interface controller, so that the interactive controller furnishes the information service interactively over the network to the assigned home interface controller and its associated television. '578 patent claim 8 (emphasis added). Verizon argues that FiOS-TV does not infringe because its “interface” is generated not by the “headend” network as required by the asserted claims but instead by the accused home interface controllers (set-top-boxes or STBs) that are located in subscriber homes. Verizon contends that the asserted claims require the network “headend” to generate and furnish the entire viewer interface and that information content including “[d]ata and metadata are not an interface.” Because the FiOS-TV STBs generate the “generic user interface that is available to the user,” Verizon contends that the FiOS-TV headend network does not furnish an “information service.” ActiveVideo responds that the asserted claims do not require the interface to be “network-generated” because under the doctrine of the last antecedent, “having an interface” in the construction of “information service” refers to the television viewer, not the service. Thus, according to ActiveVideo, it is the television viewer that must have an “interface” permitting interaction with a facility of the cable provider. ActiveVideo argues that because the Verizon STBs generate a viewer interface from content received from the FiOS-TV network, the “information service” limitation is met. Even if the interface must be network-generated, ActiveVideo contends the jury’s verdict is supported by substantial evidence that the FiOS-TV interactive media guide, widget, and VoD catalog interfaces are generated by the network. We agree that substantial evidence supports the jury’s verdict and district court’s denial of JMOL. The construction of “information service,” which is not disputed on appeal, requires that the service furnished by the headend network have “an interface permitting (but not necessarily requiring) interaction with a facility of the cable provider.” We disagree with Verizon that the construction requires the entire viewer interface to be furnished by the headend network or that the interface furnished must take any specific form. We likewise reject Verizon’s assertion that under this construction, “[d]ata and metadata are not an interface.” Appellants’ Br. 15. The district court’s construction is not so narrow; it states “interface permitting ... interaction” and does not otherwise specify the nature of the interface. The construction also does not preclude the interface furnished by the headend from being processed by an STB before being presented to a viewer. Verizon contests factual issues of infringement that were appropriately decided by the jury. See PPG Indus. v. Guardian Indus. Corp., 156 F.3d 1351, 1355 (Fed.Cir.1998) (“[AJfter the court has defined the claim with whatever specificity and precision is warranted by the language of the claim and the evidence bearing on the proper construction, the task of determining whether the construed claim reads on the accused product is for the finder of fact.”). ActiveVideo’s expert testified at trial that the content for the interactive media guide, widgets, and VoD catalog, which are viewer interfaces provided by FiOS-TV, is provided by the headend to an STB either automatically or as requested by a viewer. J.A. 3811-17, 5239-40, 5248-51. ActiveVideo’s expert also testified that: [MJost of the functions that would provide any content to a user, you know, provide a list of things to look at or let you watch a program or something, those all come down from the server. That is the key information that’s passed back from the server and then displayed to the user, for instance, in the form of menus. J.A. 5213-14 (emphasis added). This is substantial evidence from which the jury could reasonably conclude that the content and information provided by the FiOS-TV headend satisfies the information service’s “interface” requirement. See Consol. Edison Co. v. NLRB, 305 U.S. 197, 229, 59 S.Ct. 206, 83 L.Ed. 126 (1938) (defining substantial evidence as “such evidence as a reasonable mind might accept as adequate to support a conclusion”); Fonar Corp. v. General Elec. Co., 107 F.3d 1543, 1551-52 (Fed.Cir.1997) (concluding expert testimony was substantial evidence to support jury’s infringement finding); Orthokinetics, Inc. v. Safety Travel Chairs, Inc., 806 F.2d 1565, 1572-73 (Fed.Cir.1986) (“Because a jury must by definition be permitted to accept some probative evidence and reject other probative evidence, we may not decide whether we would as jurors have found [certain] evidence ... believable in light of the evidence as a whole.” (internal quotation marks omitted)). Accordingly, the district court did not err in denying Verizon’s JMOL on the “information service” limitation. B. “television communication”— '578 patent Although the “television communication” limitation appears in asserted claims of multiple patents, Verizon’s appeal on this term is limited to the '578 patent. See Appellants’ Br. 18; Oral Argument at 14:10-14:35, ActiveVideo Networks, Inc. v. Verizon Commc’ns, Inc., Nos. 2011-1538, - 1567, 2012-1129, -1201, available at http:// oralarguments.cafc.uscourts.gov/default. aspx?fl=2011-1538.mp3. Independent claim 8, from which asserted claim 9 depends, recites in relevant part: “a plurality of interactive controllers, disposed at the headend, each interactive controller (i) in television communication with the information source means....” '578 patent claim 8. The district court construed “television communication” as “providing an information service via a television information signal.” J.A. 216; see '578 patent col.5 11.35-36. The district court construed “television information signal” as “any signal that may be utilized by a television for video display, regardless of the form, including a standard NTSC-modulated rf carrier, an MPEG-compressed digital data stream, or any other format.” J.A. 254; see '578 patent col.5 11.36-40. These are the express definitions provided in the patent specifications and neither party challenges them. Verizon argues that the district court erred in denying Verizon’s JMOL of non-infringement because the accused FiOSTV “interactive controllers” (headend processors) do not communicate with an “information source” (storage servers) in a signal format compatible with a television. Instead, Verizon argues that although FiOS-TV VoD content is stored on servers in MPEG format, the VoD content is transmitted from the storage servers to the headend processors using a proprietary signal format — CCP or RAID2 — that is not compatible with a television. ActiveVideo responds that substantial evidence supports the jury’s determination that MPEG video is transmitted between the FiOS-TV storage servers and headend processors. Because MPEG is one type of “television information signal” as expressly stated in the construction, ActiveVideo contends that transmission of MPEG video between the FiOS-TV storage servers and headend processors is “television communication.” ActiveVideo also points out that MPEG itself is a signal that must be decoded by an STB before being displayed on a television, and that MPEG is expressly defined as a television information signal. Thus, ActiveVideo.argues, regardless of whether the MPEG video in FiOS-TV is transmitted using RAID2 or CCP, it is still MPEG and constitutes television communication. We agree with ActiveVideo that substantial evidence supports the jury’s determination and district court’s denial of JMOL. The construction of television information signal expressly includes as one example “an MPEG-compressed digital data stream.” J.A. 254. Before an MPEG-compressed digital data stream can be used by a television, however, it must be decoded and decompressed. A “television information signal” is thus broad enough to include signals that require decoding and decompression before they can actually be used by a television. Similar to the exemplary MPEG-compressed digital data stream, the CCP or RAID2 signal in the FiOS-TV system must be decoded and decompressed before it can be used by a television. It was therefore the jury’s role to determine whether decoding and decompressing the CCP or RAID2 signal satisfied the television information signal and television communication limitations. ActiveVideo’s expert testified to the following: A television information signal is an MPEG stream, and it makes no difference how the MPEG stream is stored or communicated. Sometimes it’s communicated over IP, for example, over the internet protocol from the interactive controller all the way to the set-top box----As long as it’s an MPEG signal, it’s a television information signal, according to the Court’s construction, regardless of whether it’s embedded or encapsulated in IP or RAIDs or CCPs or anything else. As long as you have access to their MPEG file, it is a television information signal and therefore it is television communication.... • [Wjhether [the MPEG signal] is wrapped in CCP or any other form, that doesn’t change the fact that it is in television communication and can ultimately be utilized for display to a television user. J.A. 5263-64. See also J.A. 4973-74 (Verizon’s expert testifying that the FiOS-TV video content is “MPEG-encoded” when stored and transmitted but “formatted in a way that televisions can’t utilize because it’s in a proprietary format”); J.A. 4554 (Verizon’s expert testifying that the FiOSTV system stores MPEG video and sends that video over IP to cache servers and delivers the data to set-top boxes over an IP network). We hold that substantial evidence supports the jury’s determination that the FiOS-TV CCP and RAID2 signals containing MPEG video constitute television communication between the storage servers and headend processors. The district court did not err in denying Verizon’s JMOL of non-infringement. C. “individually assignable processors”— '582 patent The “individually assignable processors” limitation is recited in the asserted claims of the '582 patent. Independent claim 5 of that patent reads: An interactive cable system comprising: (i) an information service distribution network, for delivering information services from a headend to subscriber television; (ii) a plurality of home interface controllers, each home interface controller associated with a subscriber television and having a data transceiver operative over a data communications link to the headend; (iii) a plurality of subscriber selection devices, each such device associated with a home interface controller and in communication with the data transceiver thereof; (iv) a plurality of individually assignable processors, disposed at the head-end, in assignable data communication with an assigned home interface controller and in television communication over the network with the subscriber television associated with the assigned home interface controller, and (v) a frame server in communication with a plurality of home interface controllers each assigned to one of a plurality of processes running in said frame server for interactive service, said processes receiving data communications from the subscribers associated with their respective assigned home interface controllers, said frame server generating interactive pages responsive to the data communications and supplying the interactive pages to the subscriber televisions associated with the assigned home interface controllers in digitally encoded television signals over the information service distribution network. '582 patent claim 5 (emphasis added). The district court, after analyzing the prosecution history and finding disclaimer, construed “individually assignable processors” to mean “processors that are capable of being assigned on a one-to-one basis to a home interface controller.” J.A. 238-35 (emphasis added). Neither Verizon nor ActiveVideo challenges the district court’s construction. Verizon argues that the district court erred in denying Verizon’s JMOL of non-infringement because the FiOS-TV head-end processors are not assigned on a one-to-one basis to a home interface controller (e.g., STB). That is, Verizon argues that FiOS-TV does not infringe because each FiOS-TV headend processor is always able to communicate with multiple STBs; there is no capability to individually assign a single processor to a single STB. Verizon notes that ActiveVideo distinguished a single-processor prior art system for lacking a processor that can be individually assigned to a subscriber. If the prior art system lacks individual assignment, argues Verizon, then so does FiOS-TV because its processors are shared in the same manner as the single processor in the prior art. ActiveVideo argues that substantial evidence shows FiOS-TV has headend processors that are capable of being assigned one-to-one. ActiveVideo argues that assignment is different than “using”; using can be done by multiple people even though the assignment of a processor to STB is one-to-one based on each individual request. Even if the claims require a processor to be “used” one-to-one by a home interface controller, ActiveVideo contends that FiOS-TV still infringes because when the FiOS-TV system first starts, the first subscriber is “assigned” a processor and that processor is used one-to-one by that first subscriber. We disagree. ActiveVideo’s attempt to distinguish between “assigning one-to-one” and “using one-to-one” lacks merit. The district court’s unchallenged construction requires that a single headend processor and single STB be assigned on a one-to-one basis — a single processor to a single STB. Separating the assignment of the processor to the STB from the usage of the processor by the STB ignores the “one-to-one” requirement of the district court’s construction as well as the additional claim language that requires these individually assignable processors be in “assignable data communication with an assigned home interface controller and in television communication over the network.” The claim language specifies that processors are “assignable” with respect to data and television communication and thus clearly includes “usage” of the processor by an STB. ActiveVideo’s “system startup” argument also lacks merit. The district court concluded that the plain and ordinary meaning of “assign” is “to set aside for a particular purpose.” J.A. 223. ActiveVideo does not challenge this construction. In this case, the “particular purpose” for assignment is set forth expressly in the claim: “data communication with an assigned home interface controller” and “television communication ... with the subscriber television associated with the assigned home interface controller.” The record evidence fails to establish — at system startup or otherwise — that the accused FiOS-TV processors are “set aside” for communication on a one-to-one basis with a home interface controller. Indeed, ActiveVideo’s expert testified that except for “assignment,” FiOS-TV processors are used by more than one STB. See, e.g., J.A. 3811 (“The assignment itself is done on a one-to-one basis.”); J.A. 3865 (“Using can be done by multiple people.... [A]nd the assignment is done on a one-to-one basis. Once each assignment takes place, [the processor] then can be used by more than one and is routinely used by more than one.... ”). The testimony of ActiveVideo’s expert, that the FiOS-TV processors are routinely “used by more than one [STB],” shows that they are not set aside for data and television communication with a home interface controller on a one-to-one basis. This testimony is consistent with ActiveVideo’s understanding expressed during prosecution that a prior art processor was not “individually assignable” where numerous subscribers may be in communication with that processor. See J.A. 94796. Although a first subscriber may use only one FiOS-TV processor for a brief period of time at system startup, that processor has not been set aside for communication with the subscriber on a one-to-one basis because a second subscriber may begin sharing that FiOS-TV processor at any instant. We conclude that the record does not contain substantial evidence that the accused FiOS-TV processors are assigned on a one-to-one basis, and therefore we reverse the district court’s denial of Verizon’s JMOL of non-infringement of the '582 patent. D. “superimposing”' — '214 patent The “superimposing” limitation is recited in claim 9 of the Verizon '214 patent. The '214 patent generally discloses a two-dimensional method of channel surfing having anchor channels oriented on a vertical axis and channels related to the anchor channels (multiplex channels) oriented on a horizontal axis. Additionally, superimposed on the display of an anchor channel are two indications: one identifying the anchor channel as an anchor channel and another indicating the existence of associated multiplex channels. For example, ABC could be an anchor channel (vertical axis), with ABC News, ABC Sports, ABC Movies, etc. as multiplex channels (horizontal axis) associated with anchor channel ABC. See '214 patent figs. 1 and 2. Independent claim 9 of the '214 patent reads: A method of providing channel selection, comprising: providing a set of channels; displaying a first anchor channel from the set of channels when selected; providing a first indication that the first anchor channel is an anchor channel; superimposing the first indication over the display of the first anchor channel; including with the first indication a second indication, wherein the second indication is included when there is at least one multiplex channel associated with the first anchor channel; receiving a first command to select from the second indication a first multiplex channel of the at least one multiplex channel associated with the first anchor channel; displaying the first multiplex channel; providing for the selection of a second anchor channel from the set of channels through the use of a second command of a different type than the first command; and performing at least one of: switching between multiplex channels associated with an anchor channel from the set of channels using commands of the same type as the first command; switching between anchor channels from the set of channels using commands of the same type as the second command; and switching from a multiplex channel associated with one anchor channel from the set of channels to a different anchor channel from the set of channels through a command of the same type as the second command. '214 patent claim 9 (emphasis added). ActiveVideo, citing O2 Micro International Ltd. v. Beyond Innovation Technology Co., 521 F.3d 1351 (Fed.Cir.2008), argues that the district court erred in declining to construe “superimposing the first indication over the display of the first anchor channel” and “including with the first indication a second indication” in asserted claim 9. ActiveVideo argues that the first and second indications must be overlayed on the displayed anchor channel and that they must be distinct from the content of the anchor channel. ActiveVideo argues that its system does not infringe under its “correct” construction because the indications (channel labels) in its system are broadcast as part of the “underlying content” of the anchor channel and are thus not superimposed. Verizon argues that the district court resolved the dispute between the parties and satisfied 02 Micro by declining to adopt ActiveVideo’s construction and giving the terms their plain and ordinary meaning. Verizon contends that ActiveVideo’s construction is confusing, unhelpful, adds no clarity to the claim language itself, and is erroneous to the extent it attempts to narrow the claims by adding “overlay” and “distinct” limitations. Verizon also argues that even under ActiveVideo’s construction, ActiveVideo’s products infringe because its proposed construction places no limitation on how or where the indication is generated, as opposed to how it is displayed to the viewer. The district court did not err in concluding that these terms have plain meanings that do not require additional construction. ActiveVideo’s proposed construction erroneously reads limitations into the claims and the district court properly rejected that construction and resolved the dispute between the parties. See O2 Micro, 521 F.3d at 1363. It was up to the jury to determine from the evidence presented at trial whether the ActiveVideo system satisfied the plain and ordinary meaning of the “superimposing” limitations. We affirm the district court’s denial of ActiveVideo’s JMOL of non-infringement for the '214 patent. E. “video still image” — '542 patent' The “video still image” limitation is recited in asserted claim 1 of the '542 patent. The '542 patent generally discloses a method of delivering advertising over an interactive video system where an advertisement is presented in a menu and supplementary information about the advertisement is provided upon viewer selection. See '542 patent figs. 4, 8, and 9. Claim 1 of the '542 patent reads: . A method of delivering advertising through a head end facility of an interactive video distribution system, said method comprising the steps of: transmitting an advertisement to an interactive video subscriber unit in connection with an interactive video program; receiving, at said head end facility over a return path, a request to register said advertisement in a menu;, generating an entry for said advertisement in said menu; communicating to said subscriber unit, said menu in a video still image; obtaining, at said head end facility over said return path, a selection request for said entry; and providing to said subscriber unit, in response to said selection request, supplementary advertising information associated with said advertisement. '542 patent claim 1 (emphasis added). ActiveVideo argues that the district court misconstrued “video still image” as “an image which is not in motion.” ActiveVideo argues that the district court should- have instead construed the term to mean a “static image for display on a television that is not part of a full motion video.” Under this construction, ActiveVideo argues that its system does not infringe because the accused “video still image[s]” in its system are actually full motion MPEG videos that display a series of identical frames so that the full motion video appears still. We hold that the district court correctly construed the term “video still image.” The district court’s construction is consistent with the plain meaning of the term and is also consistent with the specification, which explains that “nothing prevents the principles described herein from being applied to an interactive video distribution system that is Motion Pictures Experts Group (MPEG) compliant.” '542 patent col.14 11.57-60. Further, ActiveVideo’s proposed construction erroneously imports a limitation into the claim and ignores the word “video.” ActiveVideo disputes only the district court’s construction and does not contest the sufficiency of the evidence supporting the jury’s verdict. We therefore affirm the district court’s denial of ActiveVideo’s JMOL of non-infringement for the '542 patent. II. Invalidity Invalidity must be established by clear and convincing evidence. Microsoft Corp. v. i4i Ltd., — U.S.-, 131 S.Ct. 2238, 2242, 180 L.Ed.2d 131 (2011). Clear and convincing evidence is such evidence that produces “an abiding conviction that the truth of [the] factual contentions are ‘highly probable.’ ” Colorado v. New Mexico, 467 U.S. 310, 316, 104 S.Ct. 2433, 81 L.Ed.2d 247 (1984). Anticipation under 35 U.S.C. § 102 is a question of fact. ClearValue, Inc. v. Pearl River Polymers, Inc., 668 F.3d 1340, 1343 (Fed.Cir.2012). To anticipate a patent claim, a prior art reference must describe “each and every claim limitation and enable one of skill in the art to practice an embodiment of the claimed invention without undue experimentation.” Id. (quoting Am. Calcar, Inc. v. Am. Honda Motor Corp., 651 F.3d 1318, 1341 (Fed.Cir.2011)). Obviousness under 35 U.S.C. § 103 is a question of law based on factual underpinnings. Graham v. John Deere Co., 383 U.S. 1, 17, 86 S.Ct. 684, 15 L.Ed.2d 545 (1966). To invalidate a patent claim based on obviousness, a challenger must demonstrate “by clear and convincing evidence that a skilled artisan would have been motivated to combine the teachings of the prior art references to achieve the claimed invention, and that the skilled artisan would have had a reasonable expectation of success in doing so.” Procter & Gamble v. Teva Pharms. USA, Inc., 566 F.3d 989, 994 (Fed.Cir.2009) (quoting Pfizer, Inc. v. Apotex, Inc., 480 F.3d 1348, 1361 (Fed.Cir.2007)). A. ActiveVideo Patents 1. Obviousness — '578, '678, '883, and '582 patents Verizon argues that the district court erred in granting ActiveVideo’s JMOL of no invalidity, which prevented Verizon’s obviousness defense from reaching the jury. The district court determined that the obviousness opinions offered by Verizon’s expert were conclusory and lacked factual support. Verizon contends that testimony by its expert about six prior art references, the “modular nature of the components in the asserted claims,” and how combining any of the prior art references would yield a predictable result, was sufficient for the question of obviousness to reach the jury. Verizon also argues that efficiency and market demand were sufficient motivations to combine any of the prior art references discussed by its expert. We agree with the district court that the obviousness testimony by Verizon’s expert was conclusory and factually unsupported. Although Verizon’s expert testified that “[t]hese are all components that are modular, and when I add one, it doesn’t change the way the other one works,” J.A. 4709, he never provided any factual basis for his assertions. The expert failed to explain how specific references could be combined, which combination(s) of elements in specific references would yield a predictable result, or how any specific combination would operate or read on the asserted claims. Rather, the expert’s testimony on obviousness was essentially a conclusory statement that a person of ordinary skill in the art would have known, based on the “modular” nature of the claimed components, how to combine any of a number of references to achieve the claimed inventions. This is not sufficient and is fraught with hindsight bias. See KSR, 550 U.S. at 418, 127 S.Ct. 1727 (“A patent composed of several elements is not proved obvious by merely demonstrating that each of its elements was, independently, known in the prior art.”); Innogenetics, N.V. v. Abbott Labs., 512 F.3d 1363, 1373-74 (Fed.Cir. 2008) (“Such vague testimony would not have been helpful to a lay jury in avoiding the pitfalls of hindsight that belie a determination of obviousness.”). The opinion by Verizon’s expert regarding the motivation to combine references was likewise insufficient. Verizon’s expert testified that: The motivation to combine would be because you wanted to build something better. You wanted a system that was more efficient, cheaper, or you wanted a system that had more features, makes it more attractive to your customers, because by combining these two things you could do something new that hadn’t been able to do before. J.A. 4709-10. This testimony is generic and bears no relation to any specific combination of prior art elements. It also fails to explain why a person of ordinary skill in the art would have combined elements from specific references in the way the claimed invention does. See KSR, 550 U.S. at 418, 127 S.Ct. 1727 (“[I]t can be important to identify a reason that would have prompted a person of ordinary skill in the relevant field to combine the elements in the way the claimed new invention does ... because inventions in most, if not all, instances rely upon building blocks long since uncovered, and claimed discoveries almost of necessity will be combinations of what, in some sense, is already known.”); Innogenetics, 512 F.3d at 1373 (Fed.Cir.2008) (“[KJnowledge of a problem and motivation to solve it are entirely different from motivation to combine particular references.... ”). Because the record evidence was insufficient for a reasonable jury to support a determination of obviousness, the district court’s grant of ActiveVideo’s JMOL on obviousness was not erroneous. 2. Anticipation — '578 and '582 patents Verizon argued at trial that the asserted claims of the '578 and '582 patents were anticipated by multiple prior art references, including a 1986 article by C.W. Lundgren and P.S. Natarajan entitled Single Mode Fiber Transport and Coaxial Distribution of Video on Demand (Bellcore VoD) and U.S. Patent No. 4,616,-263 (GTE VoD). Bellcore VoD discloses a system having a single computer (master control console) that controls a robotic arm to retrieve video cassettes from a storage cabinet and insert them into video tape recorders to be played for viewers. J.A. 91731. GTE VoD discloses a video system having video control clusters (microprocessors) that supervise the retrieval of video segments from mass storage video disks. Coupled to the video disks are modulators for frequency translating the video segments for transmission to viewers. J.A. 91738-40. Before the case was submitted to the jury, the district court granted ActiveVideo’s JMOL of no invalidity, holding that there was insufficient evidence for Verizon’s anticipation defenses to reach the jury. For the '578 patent, the district court found that Verizon’s expert failed to explain how the Bellcore VoD tape recorders are in “assignable television communication” with a home interface controller. The district court also found that Verizon’s expert failed to offer any opinion or analysis as to how GTE VoD’s video control clusters are in assignable television communication with a home interface controller. For the '582 patent, the district court found that Verizon’s expert failed to explain how the Bellcore VoD tape recorders are individually assignable processors in assignable communication with a home interface controller. The district court also found that Verizon’s expert failed to identify Bellcore VoD structure corresponding to the claimed “frame server.” And the district court found that Verizon’s expert failed to explain how the GTE VoD video cluster controllers are individually assignable processors in assignable communication with a home interface controller. Verizon argues that expert testimony regarding the Bellcore VoD and GTE VoD references was sufficient to allow the jury to decide whether either of them anticipates the '578 and '582 patent claims. We disagree. Verizon’s expert failed to explain how the Bellcore VoD “tape recorders,” which play video cassettes (e.g., VCRs), are “processors” as required by the claimed “plurality of interactive controllers” ('578 patent) and “individually assignable processors” ('582 patent). Verizon’s expert similarly failed to explain how these “tape recorders” are in “data communication” with a home interface controller ('578 patent) and how they are in “assignable ... data communication” with a home interface controller ('582 patent). And Verizon’s expert failed to identify any Bellcore VoD structure having a data transceiver and subscriber selection device as required by the '578 patent’s home interface controller. Verizon’s expert also failed to explain how any Bellcore VoD structure provides interactive pages to viewers and uses a plurality of processes, as required by the '582 patent’s frame server component. Similarly, Verizon’s expert failed to explain how the video cluster controllers in the GTE VoD reference (alleged “interactive controllers” and “individually assignable processors”) are connected to a home interface controller, much less in “assignable ... communication” with one. Even though the '578 patent claims require the interactive controller to be in television communication with an information source, see '578 patent claim 8, Verizon’s expert testified that the video cluster controllers in GTE VoD are not in television communication with the video disk unit (alleged information source). J.A. 4787. The expert also testified that the video signal is sent to a subscriber not from the video cluster controller but instead from the video disk unit. J.A. 4665, 4786-87. That is not what the '578 or '582 patent claims require. And Verizon’s expert testified that the GTE VoD reference does not disclose “a plurality of processes running in said frame server” as required by the '582 patent claims. Compare J.A. 4792 (“The [GTE VoD] patent does not say there are separate processes.”), with '582 patent claim 5 (“each [home interface controller] assigned to one of a plurality of processes running in said frame server”). We agree with the district court. The testimony of Verizon’s expert on anticipation of the '578 and '582 patent claims was insufficient for a reasonable jury to conclude that Bellcore VoD or GTE VoD anticipate the asserted claims. B. Verizon '214 and '542 Patents ActiveVideo argued that asserted claim 9 of the '214 patent was anticipated by European Patent Application No. 0,721,253 A2 (EP253). ActiveVideo also argued that claim 1 of the '542 patent was anticipated by U.S. Patent No. 5,319,455 ('455 patent) and the CoverGirl advertisement. Before the case was submitted to the jury, the district court granted Verizon’s JMOL of no invalidity, determining that there was insufficient evidence for ActiveVideo’s anticipation defenses to reach the jury. With respect to the '214 patent, the district court concluded that ActiveVideo’s expert failed to show that the EP253 reference disclosed a first or second indication or a first or second command for selecting anchor channels, as required by asserted claim 9. With respect to the f542 patent, the district court found that ActiveVideo’s expert failed to show that the CoverGirl advertisement was enabled and failed to show that the '455 patent disclosed “receiving, at said head end facility over a return path, a request” or “obtaining, at said head end facility over said return path, a selection request” as required by asserted claim 1. The district court did not err by preventing ActiveVideo’s anticipation defenses from reaching the jury. For the '214 patent, ActiveVideo’s expert failed to explain, from EP253, how a user “would be able to ascertain that any given channel located to the right of another in the station index originated from a common broadcast provider.” See J.A. 273. That is, ActiveVideo’s expert failed to explain how EP253 discloses the required first anchor channel indication and a second multiplex channel indication when at least one multiplex channel exists that is associated with the anchor channel. ActiveVideo’s expert testified that the “ESPN” logo on EP253 figure 14A (reproduced below) constituted the “first indication” while the “ESPN2” logo, which is “pretty clearly branded and coming from ESPN” was the “second indication” corresponding to a multiplex channel associated with the ESPN anchor channel. J.A. 5678. J.A. 96077. EP253 Figure 14A does not, however, permit a user to identify an anchor channel or any associated multiplex channels either by similarity in logo “branding” or by spatial proximity. For example, channels 206 and 207 both show a similarly “branded” “ESPN” logo but there is no indication as to which one of them is 'the “anchor channel” and which is a “multiplex channel” associated with an anchor channel. And, although “ESPN2” appears spatially to the right of “ESPN,” the same spatial orientation is true of unrelated channels, such as “E!” and “TNT.” The district court correctly concluded that Figure 14A in EP253 does not disclose the required first indication and second indication, and thus that no reasonable jury could conclude that EP253 anticipates '214 patent claim 9. For the '542 patent, the testimony provided by ActiveVideo’s expert is conclusory and lacks sufficient technical detail. The expert provided no description of how the systems disclosed in the CoverGirl advertisement or the '455 patent actually work. For example, the expert failed to explain what “nodes” are, whether or how they are related to a headend facility, or how any information is passed back and forth between a user and a “node” or headend facility. We agree with the district court that the testimony of ActiveVideo’s expert about these references was insufficient for a reasonable jury to find anticipation of '542 patent claim 1. C. Verizon '748 Patent The Fourth Circuit reviews the grant of summary judgment de novo. Boitnott v. Corning, Inc., 669 F.3d 172, 175 (4th Cir.2012). Verizon originally asserted a counterclaim that ActiveVideo infringed independent claim 13 and dependent claim 20 of the '748 patent. Claim 13 reads: A method of retrieving and retransmitting data processing network information in response to a user selection request, comprising: transmitting first selection information to be displayed on a television; receiving a user selection request based on the transmitted first selection information; retrieving data processing network information, in a network format, corresponding to the user selection request; transforming the ¡data processing network information from the network format having a first interactive element to a television format having a second interactive element; and transmitting the data processing network information in the television format to the television. '748 patent claim 13 (emphasis added). Shortly after construing the disputed terms of the asserted claims, ActiveVideo moved for summary judgment of invalidity, arguing that U.S. Patent No. 6,034,689 ('689 patent) anticipated the asserted claims. In response, Verizon’s primary argument was that the '748 patent was limited to transforming network information at the gateway server rather than at the STB. Verizon also argued that: In addition, the '689 fails to meet the fourth and fifth limitations of claim 13 of the '748 Patent. The '689 Patent discloses only the resizing of elements in an HTML document. Nowhere does it disclose the transformation of an HTML document. If “parsing” were sufficient to constitute a “transformation,” then the patent examiner would not have allowed the claims.... J.A. 16467. Verizon did not expand on this argument. The district court granted ActiveVideo’s motion, concluding that because claim 13 did not limit the location in the system where transformation must occur, the '689 patent disclosed every element of asserted claims 13 and 20. Verizon moved for partial reconsideration, arguing that the “parsing” performed by the '689 patent was not the same as the “transformation” required by '748 patent claim 13. Verizon argued that the '689 patent preserves the HTML format of its interactive elements instead of transforming them into different interactive elements as required by claim 13. The district court denied Verizon’s motion, concluding that reconsideration was an improper vehicle for Verizon to “seek to expand upon an argument that they failed to develop in their original brief in the form of a Motion for Reconsideration.” J.A. 39685. Verizon argues on appeal that the district court erroneously granted summary judgment because a genuine issue of material fact exists as to whether the '689 patent discloses “transforming ... information from the network format having a first interactive element to a television format having a second interactive element,” as required by '748 patent claim 13. Verizon presents essentially the same argument here that it made in its motion for partial reconsideration before the district court: because the '689 patent does not transform a first interactive element (HTML “hypertext anchors” or “hot links”) into a different second interactive element, a genuine issue of material fact exists as to whether the '689 patent anticipates claim 13 of the '748 patent. ActiveVideo argues that Verizon waived this argument by failing to present it to the district court or by presenting it “at best ... in skeletal form.” Cross-Appellant’s Br. 36. We conclude that Verizon did not waive the argument that the '689 patent fails to disclose the transformation required by '748 patent claim 13. Verizon presented its present argument to the district court sufficiently to preserve it for appeal. See Warner-Lambert Co. v. Teva Pharms. USA, Inc., 418 F.3d 1326, 1338 n. 11 (Fed.Cir.2005). Whether the “parsing” of an HTML element as disclosed in the '689 patent satisfies the '748 patent claim limitation requiring transformation from a network format having a first interactive element to a television format having a second interactive element is a question of fact that should be decided by a jury. Because a genuine issue of material fact exists as to whether the '689 patent anticipates claims 13 and 20 of the '748 patent, we vacate the district court’s judgment of invalidity as to the '748 patent and remand for further proceedings. III. Damages We review a district court’s decision regarding damages methodology for abuse of discretion. Lucent Techs., Inc. v. Gateway, Inc., 580 F.3d 1301, 1310 (Fed. Cir.2009). The jury’s damages award is reviewed for substantial evidence. Id. We review evidentiary rulings under the law of the regional circuit. Verizon Servs. Corp. v. Cox Fibernet Va., Inc., 602 F.3d 1325, 1331 (Fed.Cir.2010). The Fourth Circuit reviews a district court’s evidentiary rulings for an abuse of discretion. United States v. Wilkerson, 84 F.3d 692, 696 (4th Cir.1996). A. Evidentiary Issues Verizon argues that the district court abused its discretion by preventing Verizon’s damages expert from relying on an agreement between ActiveVideo and Cablevision, which post-dated the hypothetical negotiation by several years. Verizon argues that because the district court allowed ActiveVideo’s damages expert to rely on a Gemstar agreement even though it post-dated the hypothetical negotiation by two years, it was an abuse of discretion to exclude the Cablevision agreement. Verizon also argues that the district court erroneously prevented it from cross-examining ActiveVideo’s damages expert about an ActiveVideo offer to license its patents to Scientific Atlanta on a royalty-free basis. And Verizon argues that testimony from ActiveVideo’s damages expert — that he discounted $100 million from Verizon’s VoD equipment costs because Verizon would get that money back from its suppliers through indemnity agreements— was severely prejudicial and erroneously allowed the expert to testify to a legal conclusion. Although we may not have decided these evidentiary issues the same way had we presided over the trial, the district court did not abuse its discretion. The Cablevision agreement post-dated the hypothetical negotiation by four years and the district court thus had a legitimate reason to exclude it. The fact that the district court allowed ActiveVideo’s expert to rely on the Gemstar agreement, which post-dated the hypothetical negotiation by two years, is irrelevant because Verizon never challenged its admissibility. The district court likewise had a legitimate reason for disallowing cross-examination of ActiveVideo’s expert on the Scientific Atlanta offer because it was unsigned and was not admitted into evidence. And although the district court allowed indemnity testimony by ActiveVideo’s expert, that testimony was allowed only to rebut the criticism by Verizon’s damages expert; the district court contemporaneously instructed the jury that ActiveVideo’s expert could not testify to a legal conclusion. We conclude that the district court did not abuse its discretion in deciding these evidentiary issues. B. Methodology Verizon argues that the testimony of ActiveVideo’s damages expert should have been excluded for failing to meet the reliability requirement of Federal Rule of Evidence 702 and Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579, 113 S.Ct. 2786, 125 L.Ed.2d 469 (1993). Verizon argues that reliance by ActiveVideo’s expert on the Gemstar and Grande agreements as royalty benchmarks was improper because (1) Gemstar did not involve the patents-in-suit and did not cover any of the technologies in the case, and (2) Grande covered ActiveVideo patents and software services yet the entire license fee was attributed to the asserted patents without any attempt to “disaggregate the value of the patent license from the value of the services.” Appellants’ Br. 35-36. Verizon contends the Grande fee is “at best a too-high ceiling, not a reasonable benchmark.” Id. Verizon argues that ActiveVideo’s expert improperly calculated the value of VoD to Verizon by looking at the growth in DirecTV customers before and after it introduced VoD, without controlling for other factors that led to this growth, including a new marketing relationship with AT & T and the transition to digital television. And Verizon argues that ActiveVideo’s expert’s calculation of 62.5% churn (customer cancellations) in Verizon customers in the absence of VoD is flawed because he failed to control for factors other than VoD that affect churn, including pricing, quality, customer service, and reliability. Verizon points out various weaknesses in the damages assessment by ActiveVideo’s expert. At their core, however, Verizon’s disagreements are with the conclusions reached by ActiveVideo’s expert and the factual assumptions and considerations underlying those conclusions, not his methodology. These disagreements go to the weight to be afforded the testimony and not its admissibility. See iU, 598 F.3d at 854 (holding that a party’s quarrel with the facts the damages expert used go to the weight, not admissibility, of the expert’s opinion). The degree of comparability of the Gemstar and Grande license agreements as well as any failure on the part of ActiveVideo’s expert to control for certain variables are factual issues best addressed by cross examination and not by exclusion. See id. at 852 (“[W]hen the methodology is sound, and the evidence relied upon sufficiently related to the case at hand, disputes about the degree of relevance or accuracy (above this minimum threshold) may go to the testimony’s weight, but not its admissibility.”) The district court did not err by failing to exclude the testimony of ActiveVideo’s damages expert. C. Marking In this case, the district court granted Verizon’s JMOL on pre-suit damages for three of the four asserted ActiveVideo patents due to ActiveVideo’s failure to mark its products under § 287(a). The district court, however, denied Verizon’s JMOL with respect to the ActiveVideo '678 patent, which contains only method claims. Verizon argues, based on Devices for Medicine, Inc. v. Boehl, 822 F.2d 1062 (Fed. Cir.1987), that the district court erred in denying JMOL on the '678 patent because it merely claims a method of using the system claimed in the other patents. Verizon argues that the long standing rule that marking is not required for patents with only method claims should not apply if the patentee has also asserted other patents that contain apparatus claims embodying the same invention. We decline to adopt the rule of law suggested by Verizon and conclude that it would in fact be contrary to our established precedent. If a patentee practices the claimed invention and fails to mark its product with the relevant patent number, damages may be limited. See 35 U.S.C. § 287. The marking provision provides, in relevant part: In the event of failure so to mark, no damages shall be recovered by the patentee in any action for infringement, except on proof that the infringer was notified of the infringement and continued to infringe thereafter, in which event damages may be recovered only for infringement occurring after such notice. Filing of an action for infringement shall constitute such notice. 35 U.S.C. § 287(a). However, “[t]he law is clear that the notice provisions of § 287 do not apply where the patent is directed to a process or method.” Fujitsu Ltd. v. Netgear Inc., 620 F.3d 1321, 1332 (Fed.Cir. 2010) (quoting Crown Packaging Tech., Inc. v. Rexam Beverage Can Co., 559 F.3d 1308, 1316 (Fed.Cir.2009)); see also Crystal Semiconductor Corp. v. TriTech Microelectronics Int’l, Inc., 246 F.3d 1336, 1353 (Fed.Cir.2001) (“Because the [asserted] patent only claims methods, the notice provisions of § 287(a) do not apply to it.”); Am. Med. Sys., Inc. v. Med. Eng’g Corp., 6 F.3d 1523, 1538 (Fed.Cir.1993); Hanson v. Alpine Valley Ski Area, Inc., 718 F.2d 1075, 1083 (Fed.Cir.1983) (“It is ‘settled in the case law that the notice requirement of [§ 287(a) ] does not apply where the patent is directed to a process or method.’ ” (quoting Bandag, Inc. v. Gerrard Tire Co., 704 F.2d 1578, 1581 (Fed.Cir.1983))). The demarcation lines have been clear for many years: patents with only method claims do not require marking whereas patents with apparatus claims do. In American Medical, we held that if a single patent contains both apparatus claims and method claims, the marking requirement applies to all the claims: Where the patent contains both apparatus' and method claims, however, to the extent that there is a tangible item to mark by which notice of the asserted method claims can be given, a party is obliged to do so if it intends to avail itself of the constructive notice provisions of section 287(a). Am. Med., 6 F.3d at 1538. Verizon argues that the marking requirement should likewise apply to ActiveVideo’s '678 patent despite the fact that it contains only method claims because ActiveVideo’s other three asserted patents contained apparatus claims. This we cannot do. “The law is clear that the notice provisions of section 287 do not apply where the patent is directed to a process or method.” Am. Med., 6 F.3d at 1538. See also State Contr. & Eng’g Corp. v. Condotte Am., Inc., 346 F.3d 1057, 1074 (Fed.Cir.2003) (“[American Medical ] is inapposite because here an asserted patent — the '288 patent — contains only method claims, and we look to the asserted patents independently. We have not previously held that a patent containing only me