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OPINION BILL BASS, Justice. In this trade secret case, Southwestern Energy Production Company (Sepco) appeals a judgment for almost $40 million, including attorney’s fees, rendered in favor of Toby Berry-Helfand and Gery Muncey after a jury trial. Sepco raises five issues on appeal. We reverse and render in part, affirm in part, and remand the cause for determination and award of attorney’s fees due Sepco as the prevailing party in a suit brought under the Texas Theft Liability Act. Background Toby Berry-Helfand has a Master of Science degree in petroleum engineering with a minor in geology. Her primary professional experience has been as a reservoir engineer. Gery Muncey received a Bachelor of Science degree in geology from the University of Texas in 1981 and has been actively employed as a geologist in the oil and gas business since graduation. Helfand and Muncey ⅛ Study Helfand conceived the idea of doing an extensive geological and engineering study of the potential for gas production from the James Lime formation underlying Nacogdoches, Shelby, Angelina, San Augustine, and Cherokee Counties. The James Lime is a formation 100 to 150 feet in width at an approximate depth of 9,000 feet. Some James Lime wells had been completed in the five counties before 1997. However, few had been profitable because the formation typically has such low permeability that it reluctantly yields the hydrocarbons it contains. Helfand believed that the emerging horizontal drilling technology could make the James Lime very productive. In November 1997, Helfand and Muncey embarked on a comprehensive program of research and analysis of all available material bearing on the James Lime in the 2,750,000 acre five county area. Their object was to precisely identify the most favorable locations for the recovery of natural gas from the James Lime using un-derbalanced horizontal drilling and fracturing. They also sought to identify the locations for “multiple stacked pays” in which a James Lime well would have the best chance of finding oil and gas in other formations. The effort was to consume all their time for the next three and one-half years. Together Helfand and Muncey studied historical production data from 453 wells in the five counties, including thirty-three James Lime vertical wells. They researched and analyzed electric logs, 187 porosity logs, and 128 density neutron logs. Helfand prepared a cross-section of the James Lime formation for all the wells that had a porosity log and annotated in detail a geological structure map for the wells. Using her methodology, Helfand and Muncey identified nineteen prospects, later refined to ten, favorable for the production of oil and gas from the James Lime and multiple stacked pays. The research and analysis of the production data and logs, and the preparation of spreadsheets, cross-sections, and geomaps, required thousands of hours. Although most of the information they used in their analysis was gleaned from the public records, the evidence shows that theirs was probably the most detailed and comprehensive study ever made of the James Lime in the five county area. In 2000, David Michael Grimes drilled the Chandler # 1 Well in Nacogdoches County in the Black Bayou prospect that Helfand had identified as a James Lime sweet spot using her methodology. Hel-fand, Muncey, and Grimes were partners in the well. The Chandler # 1 was a failure. In April 2001, Muncey ceased to work with Helfand. However, he remained in contact with her, and, he testified, he retained a 20% interest in the results of their joint research and the methodology derived from it. In 2003, Helfand met another geologist, Leon Wells, who agreed to help her in conducting further research and in refining her methodology. During 2003 and 2004, they researched and analyzed data from 100 new wells drilled after Muncey had left the project. They named their partnership “Team Works.” Helfand had a 60% interest, Wells a 20% interest, and Anderson, their title lawyer and lease agent, a 20% interest. By 2004, they had identified two promising locations where leases were available — Pearson and Pearson Northeast. With money from investors, they began leasing with the object of selling, for cash and an overriding royalty interest, a drill-ready prospect, preferably to an exploration company large enough to develop with Team Works its other identified sweet spots. Sepco’s Activity During 2002 and 2003, Carl Knudson, a Sepco geologist, had conducted an exploratory study of the James Lime trend extending into Louisiana studying the public information available for all the James Lime wells drilled in the area up until that time. Knudson concluded that the James Lime was not a profitable play for Sepco to pursue. In 2003, Sepco had declined to participate in an East Texas Horizontal James Lime play proposed by Sonerra Resources. In April 2004, Jeff Wells, Leon Wells’s son, went to work for Sepco as a petroleum engineer. Wells was aware that his father, Leon, and Helfand were putting together the Pearson and Pearson Northeast prospects. Sometime during July 2004, he told Helfand that Sepco might be interested in their James Lime prospects. He learned, however, that at that time, Sepco had no interest in the James Lime. They had never drilled a James Lime well but were actively exploring the deeper Travis Peak formation and continuing to develop the Cotton Valley formation in the Ovei’ton field. Within the same month that Jeff Wells made Sepco’s initial contact with Helfand, Sepco concluded an Area of Mutual Interest agreement (AMI) with Endeavor Natural Gas covering a 360 square mile area in Cherokee, Nacogdoches, and Angelina Counties. The northern boundary of the AMI with Endeavor was just south of the city of Nacogdoches. The AMI did not include the two Pearson prospects but did include five of the sweet spots for James Lime development identified by Team Works. At this point, Team Works had not presented Sepco with the results of its research and analysis identifying the sweet spots for James Lime development. During the autumn of 2004, Team Works attempted to interest Patriot Resources, Par Minerals Synergy, Winn Exploration, Adams Resources, and Chalker Energy in its Pearson prospects. In their presentations to Patriot Resources, Team Works provided almost the same information shown later in their offer to Sepco. A meeting at the North American Prospects Expo (NAPE) in January 2005 between Sepco’s chief landman, Jon Pruett, and Helfand, Wells, and Anderson (Team Works) led to Team Works’ presentation to Sepco. Before the presentation, Team Works asked Sepco to sign a confidentiality agreement regarding the materials to be presented on February 15, 2005. Sepco asked that the term be shortened to one year and the AMI be restricted to the land shown in Exhibit “A,” the Pearson prospects. Team Works agreed. The confidentiality agreement obligated Sepco (1) to use the confidential information provided by Team Works solely for evaluation of the Pearson prospects, (2) not to disclose the information to third parties, and (3) not to acquire any leases “within the area identified on Attachment ‘A’ (the Pearson prospects) unless it acquires such interest through Team Works.” At the conclusion of the February 15, 2005 meeting, Sepco asked for time to consider Team Works’ proposal. A couple of weeks later, Sepco asked for more information. Team Works promptly provided additional maps and data. But by early April, Team Works had received no acceptance of its offer. In May, Sepco returned the material it had received from Team Works and declined to participate in the Pearson prospects. Shortly thereafter, Helfand made a presentation to Petro-hawk. Petrohawk purchased the Pearson prospects from Helfand for $1.8 million and an overriding royalty interest. Hel-fand and Petrohawk also entered a Prospect Identification Agreement covering Nacogdoches, Shelby, and Angelina Counties. By this agreement, Petrohawk retained Helfand to locate prospects in the three counties for $15,000 per month for six months, and, for any prospect in which Petrohawk elected to participate, an overriding royalty dependent upon the existing royalty burden and a 6.25% “back in” working interest. Petrohawk’s initial well in the Pearson prospect was not a success. Sepco continued to drill wells to the deeper Travis Peak formation under its July 2004 agreement with Endeavor. In 2006, Sepco bought a large block of leases in Shelby and San Augustine Counties from Exxon. The purchase agreement required Sepco to drill four wells within the next eighteen months. In drilling to the deeper targeted Travis Peak formation, the well logs revealed natural gas in the James Lime. The Exxon purchase gave Sepco holdings bordering Cabot Oil and Gas. In order to drill a horizontal James Lime well without trespassing under Sepco’s acreage, Cabot agreed to give Sepco 15% ownership in a proposed well and access to all data. The Cabot well was very successful. Sep-co then drilled its first James Lime well in October 2007. Sepco continued to lease land in the five county area in addition to its Exxon acquisition and Endeavor agreement. Virtually all the leases taken by Sepco after Team Works’ February 2005 presentation were in the area of Helfand’s top ten identified sweet spots. After the success of its initial James Lime horizontal well in October 2007, Sepco drilled or participated in over eighty James Lime wells. All of them were successful, and all were clustered in and around Helfand’s sweet spots identified in Team Works’ presentation. A substantial number of other wells producing from the Travis Peak were also drilled in Helfand’s designated sweet spots. By the time of trial, the revenues from these 144 wells would amount to approximately $382 million. On June 30, 2010, Sepco sold the producing rights to the Haynesville and Middle Bossier Shale formations underlying certain of its holdings in Shelby and San Augustine Counties to Exco for $355 million. Sepco retained the drilling and producing rights to all other depths in the acreage, including the James Lime, Pettet, Travis Peak, and Cotton Valley formations. The Lawsuit On March 13, 2006, Helfand filed this lawsuit alleging fraud and misappropriation of her trade secret (her proprietary information relating to the James Lime formation) against Endeavor Natural Gas and four individuals, including Grimes, her partner in drilling the “bungled” Chandler # 1 well in 2000, and Leon Wells, her erstwhile partner in Team Works. Mun-cey intervened in the lawsuit claiming an interest in the trade secret. Over the next two years, Helfand sued more than a dozen other entities, but not Sepco, urging the same or similar allegations. For over two years, Sepco remained uninvolved in Helfand and Muncey’s lawsuit against a growing number of oil and gas operators. However, in November 2008, two of the defendants moved for leave to designate Sepco as a responsible third party. Helfand objected, contending “the defendant did not plead sufficient facts concerning the alleged responsibility [of Sepco] to satisfy the pleading requirement of the Texas Rules of Civil Procedure.” The trial judge returned the order designating responsible third parties unsigned. However, in February 2009, Hel-fand and Muncey added Sepco as a defendant making much the same claims against Sepco that they had asserted against the other defendants. Although Sepco had been a party defendant since February 2009, the trial judge signed an order in July 2009 granting leave to designate Sep-co and other parties already defendants as responsible third parties. Helfand and Muncey settled with all of the defendants but Sepco and Wells immediately prior to trial. The trial court excluded any evidence of, or cross examination regarding, Helfand’s prior pleadings in which she accused fifteen other parties of stealing her trade secret. The jury found that Helfand and Mun-cejfs study constituted a trade secret and found against Sepco on all five of the liability theories submitted: (1) common law trade secret misappropriation, (2) statutory theft of a trade secret, (3) breach of fiduciary duty, (4) fraud, and (5) breach of contract. The jury found that actual damages were $11,445,000 and that Wells was not liable to Helfand or Muncey. The trial court granted judgment for the amount of the actual damage verdict and added $23,888,000 in disgorgement of illicit gains. The trial court also awarded $4,578,000 (40% of the damage award) in attorney’s fees plus prejudgment interest. The judgment totals approximately $40 million. Sufficiency of the Evidence In its first issue, Sepco contends the evidence does not support the jury’s affirmative findings on any of the five liability theories submitted. Standard of Review When a party attacks the legal sufficiency of the evidence to support an adverse jury finding on an issue for which it did not have the burden of proof at trial, it must show that no evidence supports the jury’s adverse finding. Exxon Corp. v. Emerald Oil & Gas Co., L.C., 348 S.W.3d 194, 215 (Tex.2011). The test for legal sufficiency of the evidence to support a fact is whether the evidence would enable reasonable and fair-minded people to determine the fact exists. See City of Keller v. Wilson, 168 S.W.3d 802, 827 (Tex.2005). The reviewing court considers the evidence in the light most favorable to the verdict, crediting favorable evidence if a reasonable fact finder could, and disregarding contrary evidence unless a reasonable fact finder could not. Id. A “no evidence” challenge must be sustained when the record discloses a complete absence of evidence of a vital fact, the court is barred by rules of law or evidence from giving weight to the only evidence offered to prove a vital fact, the evidence offered to prove a vital fact is no more than a scintilla, or the evidence conclusively establishes the opposite of a vital fact. Id. at 810. When challenging the factual sufficiency of the evidence supporting an adverse finding upon which the appealing party did not have the burden of proof, the appellant must demonstrate there is insufficient evidence to support the adverse finding. McIntyre v. Comm’n for Lawyer Discipline, 169 S.W.3d 803, 806 (Tex.App.-Dallas 2005, pet. denied). We review the factual evidence in a neutral light, and we will set the verdict aside “only if it is so contrary to the overwhelming weight of the evidence as to be clearly wrong and unjust.” Cain v. Bain, 709 S.W.2d 175, 176 (Tex.1986). However, this court is not a fact finder, and we may not pass upon the credibility of the witnesses or substitute our judgment for that of the trier of fact, even if a different answer could be reached upon review of the evidence. Maritime Overseas Corp. v. Ellis, 971 S.W.2d 402, 407 (Tex.1998). When a party attacks the legal sufficiency of an adverse finding on an issue on which it had the burden of proof, it must demonstrate on appeal that the evidence establishes, as a matter of law, all vital facts in support of the issue. Sterner v. Marathon Oil Co., 767 S.W.2d 686, 690 (Tex.1989); Wendell Hall et ah, Hall’s Standards of Review in Texas, 42 St. Mary’s L.J. 1, 31 (2010). In reviewing a “matter of law’ challenge, the reviewing court must first examine the record for evidence that supports the adverse finding, crediting favorable evidence, if a reasonable fact finder could, and disregarding evidence to the contrary, unless a reasonable fact finder could not. See Cent. Ready Mix Concrete Co. v. Islas, 228 S.W.3d 649, 651 (Tex.2007); Sterner, 767 S.W.2d at 690; Hall, 42 St. Mary’s L.J. at 32. If there is no evidence to support the finding, the reviewing court will then examine the entire record to determine if the contrary proposition is established as a matter of law. Sterner, 767 S.W.2d at 690; Hall, 42 St. Mary’s L.J. at 31-33. The issue should be sustained only if the contrary proposition is conclusively established. City of Keller, 168 S.W.3d at 816. When a party attacks the factual sufficiency of an adverse finding on an issue on which it has the burden of proof, it must demonstrate on appeal that the adverse finding is against the great weight and preponderance of the evidence. Dow Chem. Co. v. Francis, 46 S.W.3d 237, 242 (Tex.2001); Hall, 42 St. Mary’s L.J. at 42. The court of appeals must consider and weigh all of the evidence, and can set aside a verdict only if the evidence is so weak or if the finding is so against the great weight and preponderance of the evidence that it is clearly wrong and unjust. Dow Chem. Co., 46 S.W.3d at 242. In doing so, the court of appeals must “detail the evidence relevant to the issue” and “state in what regard the contrary evidence greatly outweighs the evidence in support of the verdict.” Pool v. Ford Motor Co., 715 S.W.2d 629, 635 (Tex.1986). Circumstantial evidence can be used to prove any material fact, but it must transcend mere suspicion. Browning-Ferris, Inc. v. Reyna, 865 S.W.2d 925, 928 (Tex.1993). The material fact must be reasonably inferred from the known circumstances. Joske v. Irvine, 91 Tex. 574, 44 S.W. 1059, 1064 (1898). Each piece of circumstantial evidence must be viewed, not in isolation, but in the light of all the known circumstances. Lozano v. Lozano, 52 S.W.3d 141, 149 (Tex.2001). The equal inference rule provides that a jury may not reasonably infer an ultimate fact from “meager circumstantial evidence which could give rise to any number of inferences, none more probable than another.” Id. at 148 (quoting Hammerly Oaks, Inc. v. Edwards, 958 S.W.2d 387, 392 (Tex.1997)). “Thus, in cases with only slight circumstantial evidence, something else must be found in the record to corroborate the probability of the fact’s existence or nonexistence.” Id. “[Cjircumstantial evidence is not legally insufficient merely because more than one reasonable inference may be drawn from it.” Id. Circumstantial evidence often requires a fact finder to choose among opposing reasonable inferences. Id. (citing Farley v.M M Cattle Co., 529 S.W.2d 751, 757 (Tex.1975)). “And this choice in turn may be influenced by the fact finder’s views on credibility. Benoit v. Wilson, 150 Tex. 273, 239 S.W.2d 792, 797 (1951). Thus, a jury is entitled to consider the circumstantial evidence, weigh the witnesses’ credibility, and make reasonable inferences from the evidence it chooses to believe.” Lozano, 52 S.W.3d at 148. A. Breach of Fiduciary Duty Sepco maintains that its confidentiality agreement did not create a fiduciary relationship with Helfand, and that there is no evidence that such a relationship existed between Sepco and Helfand prior to the signing of the confidentiality agreement. Helfand argues that, in assuming the duty of confidentiality to Helfand in regard to her proprietary information, Sepco entered into a confidential relationship that is the equivalent of a fiduciary-relationship. Therefore, she maintains the confidentiality agreement created a fiduciary relationship as a matter of law. Applicable Law Certain relationships such as that between attorney and client, principal and agent, partners, and executors and estate beneficiaries give rise to a fiduciary relationship as a matter of law. Johnson v. Brewer & Pritchard, P.C., 73 S.W.3d 193, 199-200 (Tex.2002); Crim Truck & Tractor v. Navistar Int’l Transport. Co., 823 S.W.2d 591, 593-94 (Tex.1992). “An informal relationship may give rise to a fiduciary duty where one person trusts in and relies on another, whether the relation is a moral, social, domestic, or purely personal one.” Schlumberger Tech. Corp. v. Swanson, 959 S.W.2d 171, 176 (Tex.1997). But for an informal fiduciary relationship to exist, the party claiming the relationship must have been accustomed to being guided by the judgment or advice of the other. Thigpen v. Locke, 363 S.W.2d 247, 253 (Tex.1962). The duties imposed on a fiduciary are rigorous and exacting, encompassing the onerous burden on the fiduciary to place the interest of the other party before his own. Crim Truck, 823 S.W.2d at 594. Our supreme court has been reluctant to impose such a burden in otherwise arms-length business transactions. See Ins. Co. of N. Am. v. Morris, 981 S.W.2d 667, 675 (Tex.1998). In Schlumberger, the court stated, “[I]n order to give full force to contracts, we do not create such a relationship lightly.” 959 S.W.2d at 177. “[M]ere subjective trust does not ... transform arms-length dealing into a fiduciary relationship.” Id. In order to impose an informal fiduciary duty in a business transaction, “the special relationship of trust and confidence must exist prior to, and apart from, the agreement made the basis of the suit.” Meyer v. Cathey, 167 S.W.3d 327, 331 (Tex.2005) (emphasis added); Morris, 981 S.W.2d at 675; Assoc. Indem. Corp. v. CAT Contracting, 964 S.W.2d 276, 288 (Tex.1998); Transport Ins. Co. v. Faircloth, 898 S.W.2d 269, 280 (Tex.1995). Discussion Helfand relies on Hyde Corp. v. Huffines, 158 Tex. 566, 314 S.W.2d 763 (1958). In that case, the Hyde Corporation initiated negotiations with Huffines with the object of obtaining a license to manufacture and sell a garbage compressor that Huffines had developed. Id. at 766. As a result of the negotiations and the licensing agreement that followed, Hyde acquired complete knowledge of the design of Huf-fines. Id. at 768. The licensing agreement contained no explicit provision precluding Hyde from making use of this information after cancellation of the licensing agreement. Id. at 769. During the second year of operations under the contract, Hyde repudiated the agreement. Id. at 768. It discontinued paying royalties to Huffines, but continued to manufacture and sell the machine. Id. at 768, 769. Huffines sued for the unpaid royalties on the machines produced after Hyde’s repudiation. Id. at 765. He also sought a permanent injunction restraining Hyde from manufacturing his device. Id. The jury found that Huffines had disclosed his machine’s design to Hyde because Hyde represented to him that it was interested in manufacturing and selling the mechanism. Id. at 768. But the jury also found that Hyde had acted in good faith in acquiring knowledge of the machine’s design. Id. The trial court entered judgment in the amount of the royalties due and issued a permanent injunction restraining Hyde from manufacturing the machine. Id. at 765. Hyde contended on appeal that since there was no express agreement that the disclosures made to it by Huffines were made in confidence, and, since the jury had found that Hyde had acted in good faith in obtaining the device’s design, Huffines was not entitled to royalties on the machines produced after Hyde’s cancellation of the agreement. Id. at 769. On the same grounds, Hyde also insisted that Huffines was not entitled to a permanent injunction restraining it from manufacturing the machine. Id. at 772. The supreme court concluded that, even in the absence of an express promise of confidentiality in their agreement, there arose a confidential relationship out of the parties’ negotiations and licensing agreement. Id. at 769-70. One of the usual incidents of confidential relations is the implicit obligation of the parties not to abuse the trust inherent in their confidential relationship. See id. at 770, 772. The court held that Hyde breached that trust by using Huffines’s confidential disclosures adversely to him. Id. The court affirmed the damages and injunctive relief, although there had been no explicit promise of confidentiality in the licensing agreement and although Hyde had originally entered into the relationship in good faith. Id. at 765. But the court did not hold that Hyde was a fiduciary, even though it concluded that an implied promise of confidentiality arose out of the circumstances accompanying the parties’ negotiations and agreement. Helfand has also cited an unpublished Fifth Circuit case in which the court states that “Texas courts have long recognized that entrustment of trade secrets gives rise to a fiduciary relationship.” In re Associated Indep. Marketers Inc. of Am., 1 F.3d 1237,-(1993). However, in all the cases, other than Hyde, that the court cited to support that proposition, all the defendants were employees already in a fiduciary relationship with the injured party at the time they acquired the trade secret they misused. See id. at-, n. 20. That is not the situation here. It must be conceded that there is some ambiguity in the case law created when courts characterize fiduciary relationships as confidential relationships or use the terms interchangeably. But they are not synonymous. Some confidential relationships are fiduciary; some are not. “Not every relationship involving a high degree of trust and confidence rises to the stature of a fiduciary relationship.” Schlumberger, 959 S.W.2d at 176-77. We have reviewed Hyde and its progeny as well as the other cases bearing on the question. Confidentiality is a usual incident of fiduciary relationships. Fiduciary relationships can be properly characterized as confidential relationships. But the converse is not true. All confidential relationships are not fiduciary. The court in Anglo-Dutch Petroleum International v. Smith, 243 S.W.3d 776 (Tex.App.-Houston [14th Dist.] 2007, pet, denied), addressed the appellant’s contention that an informal fiduciary relationship was created by the parties’ execution of a confidentiality agreement. In doing so, the court rejected Smith’s position stating, “[W]e have found no authority supporting the notion that confidentiality agreements can create fiduciary relationships.” Id. at 782. Similarly, in the case at bar, the parties dealt at arms length. Their agreement expressly defined and limited Sepco’s obligation of confidentiality regarding Hel-fand’s trade secret. There is no reason or valid precedent to infer a fiduciary relationship from their negotiations or confidentiality agreement. There is no evidence that a special relationship of trust and confidence existed between Helfand and Sepco “prior to and apart from the [confidentiality] agreement made the basis of the suit.” See Meyer, 167 S.W.3d at 331. Therefore, no fiduciary relationship arose from their agreement. Sepco’s first issue, as it relates to Hel-fand’s breach of fiduciary relationship claim, is sustained. B. Fraud Sepco claims the fraud findings have no support in the evidence. Applicable Law A plaintiff seeking to prevail on a fraud claim must prove that (1) the defendant made a material representation; (2) the defendant knew the representation was false or made the representation recklessly without any knowledge of its truth; (3) the defendant made the representation with the intent that the plaintiff would act on that representation or intended to induce the plaintiffs reliance on the representation; and (4) the plaintiff suffered an injury by actively and justifiably relying on that representation. Exxon Corp., 348 S.W.3d at 217. An actionable misrepresentation must concern a material fact. Faircloth, 898 S.W.2d at 276. Generally, a mere expression of opinion will not support an action for fraud. Id. In the context of fraud, a fact is material if it would likely affect the conduct of a reasonable person concerning the transaction in question. Custom Leasing, Inc. v. Tex. Bank & Trust Co., 516 S.W.2d 138, 142 (Tex.1974). A promise of future performance constitutes an actionable misrepresentation if the promise was made with no intention of performing at the time it was made. Formosa Plastics Corp. USA v. Presidio Eng’rs & Contractors, Inc., 960 S.W.2d 41, 48 (Tex.1998). The evidence to prove the defendant’s intent must be relevant to the defendant’s intent at the time the misrepresentation was made. Id. However, mere failure to perform a contract is not evidence of fraud. Id. As a general rule, a failure to disclose information is not actionable fraud unless there is a duty to disclose the information. Bradford v. Vento, 48 S.W.3d 749, 755 (Tex.2001). “[S]ilence may be equivalent to a false representation only when the particular circumstances impose a duty on the party to speak, and [the party] deliberately remains silent.” Id. The breach of the duty of full disclosure by a fiduciary is tantamount to fraudulent concealment. Jackson Law Office, P.C. v. Chappell, 37 S.W.3d 15, 22 (Tex.App.-Tyler 2000, pet. denied) (quoting Willis v. Maverick, 760 S.W.2d 642, 645 (Tex.1988)). “Whether such a duty exists is a question of law.” Bradford, 48 S.W.3d at 755. Fraud is not actionable until relied upon to the detriment of the person to whom the representations were made. Stein v. Deason, 165 S.W.3d 406, 414 (Tex.App.-Dallas 2005, no pet.). The plaintiffs reliance must have been justifiable. Ernst & Young, L.L.P. v. Pac. Mut. Life Ins. Co., 51 S.W.3d 573, 577 (Tex.2001). Discussion In her brief, Helfand maintains that three representations were fraudulent. First, she claims that Sepco misrepresented to her that it would not entertain a presentation regarding the Pearson prospects if it was pursuing a competitive position. She argues Team Works would not have made its February 15, 2005 presentation to Sepco if she had known Sepco had a competitive position in the area. In early July 2004, Sepco concluded an AMI with Endeavor Natural Gas, L.P. after six months of negotiations. The north boundary of the 360 square mile AMI ran just south of the city of Nacogdoches. It did not include the Pearson prospects. Sepco finalized the AMI six days before Jeff Wells, recently hired as a reservoir engineer with Sepco, first contacted Helfand about the Team Works prospects, that he had heard about from his father. The representation alleged to constitute actionable fraud is contained in a July email to Helfand from Jeff Wells. Also the last thing would be if you guys [Helfand and Jeffs father, Leon] have a Confidentiality Agreement/area-just to know the extent of that-in some few cases we have chosen to decline looking at deals because we realized we were too close in the area already competing and did not want to be dishonest. On August 26, Jeff sent an email to his father, a partner in Team Works. I also mentioned your prospect again to my landman [Jon Pruett] and geologist and I think they are just concerned about the perception or management might have to learn that you are involved in a play in a similar proximity to an area that we were already working. That may sound a little crazy, but as I mentioned before, these mgrs. are a little crazy. They would rather just pass on the deal. Other than a chance November encounter, there was no further communication between Team Works and Sepco until the NAPE meeting in Houston in January 2005. At the NAPE meeting, Sepco agreed to consider Team Works’ Pearson prospects. In preparation for an anticipated February meeting with Sepco, Team Works presented Sepco with a draft confidentiality agreement. Sepco insisted that the area covered by the agreement be limited to the Pearson prospects and that it be free to compete outside that area. Helfand and Wells, partners in Team Works, agreed to the changes proposed by Sepco. The representation Helfand relies upon to show fraud was Jeff Wells’s statement in his July email to Helfand that Sepco “in some few cases [has] chosen to decline looking at deals because we realized we were too close in the area already competing and did not want to be dishonest.” Helfand asserts the statement was false and calculated to lure Helfand and Team Works into the February 15, 2005 meeting six months later so that it could steal her methodology. We have examined the voluminous record carefully, and we can find no evidence that the statement was false when it was made. Nor is there any proof that Hel-fand relied on it or that it played any role in her pursuit of a deal with Sepco. There is an abundance of evidence that she knew of Sepco’s activity in the five counties. She knew Sepco had drilled the Reavley No. 1 Well just south of the Pearson prospects. She knew that Sepco was “leasing up and drilling up acreage with interest in the Travis Peak and Cotton Valley” (formations below the James Lime). It was Sepco’s size, expertise, and activity in the five counties that attracted her. Helfand contends that after promising it was nearing a Pearson deal with her, Sep-co told her that her prospects failed its economic criteria; yet behind the scenes it was gearing up to fully exploit the secrets in other sweet spots. Sepco’s refusal to participate in Team Works’ Pearson prospects was entirely consistent with its previous attitude toward the James Lime. Its in-house study, the Knudson Report, assigned a low priority to James Lime exploration. Sepco had declined to participate in Sonerra’s much larger James Lime program in 2003. But even if we assume, for the sake of argument, that after their February 15, 2005 meeting, Sepco misrepresented its intention to abstain from the James Lime, there is no proof that Team Works or Helfand relied on that representation. Within a month and a half after the meeting with Sepco, Helfand offered the Pearson prospects to Petrohawk. Petrohawk bought the Pearson prospects for $1.8 million and concluded a consulting agreement with her. Not only was there no reliance by Helfand on Sepco’s alleged misrepresentation of its drilling program, but there was no injury. Next, Helfand claims that “Sepco cajoled its partner, Endeavor, to seek a Pearson foothold under false pretenses.” This refers to a communication from Sep-co’s landman to his counterpart at Endeav- or in April 2005 that Helfand had a James Lime prospect in which Endeavor might be interested. Sepco’s landman asked that Endeavor not mention that it had heard about the prospect from Sepco but rather that it had heard about it “on the street.” Why Sepco’s landman did not want to be disclosed as a source is a mystery not explained elsewhere in the testimony. Team Works had made some sort of presentation of the Pearson prospects to at least seven oil and gas operators. So it was no secret. The statement was not false. Moreover, Endeavor never contacted Helfand or Team Works. Finally, Helfand insists that “Sepco misrepresented the basis of its drilling program. Helfand does not set forth a specific misrepresentation or when it was made. We take her argument to mean that Sepco misrepresented its lack of interest in the James Lime. Before February 15, 2005, there is no evidence to contradict Sepco’s position that it was uninterested in James Lime exploration. If the alleged misrepresentations took place after February, there is no evidence that she relied on them. In her argument, Helfand points to other duplicitous conduct by Sepco that she considers fraudulent. While some of the acts are perhaps relevant to proof of Sep-co’s misuse of Helfand’s trade secrets, Hel-fand has not shown that any satisfy the elements necessary for proof of fraud. Even if we assume that Sepco breached its contract, nothing but surmise supports Helfand’s assertion that Sepco entered the contract with that intention. Mere failure to perform a contract is not evidence of fraud. See Formosa, 960 S.W.2d at 48. Helfand also claims Sepco committed fraud by nondisclosure. She contends that Sepco’s failure to reveal its AMI and partnership with Endeavor constituted fraud by concealment. She claims that she was assured by Jeff Wells’s emails to her and his father that Sepco did not consider deals where it was competing in the same area. Without that assurance, she claims, she would not have made her presentation to Sepco. She contends that Sepco’s nondisclosure of the AMI was part of Sepco’s scheme to induce her to sign the confidentiality agreement so that it could gain access to her trade secret. In Hel-fand’s view, Sepco’s nondisclosure of the AMI was a breach of the fiduciary duty it owed her. No fiduciary relationship existed between Helfand or Team Works and Sepco. The so-called false assurance was contained in an email from Jeff Wells, a recently hired engineer for Sepco, to Hel-fand, his father’s partner in Team Works. In pertinent part, it read that “in some few cases we have declined looking at deals because we realized we were too close in the area already competing and didn’t want to be dishonest.” The confidentiality agreement negotiated by Team Works and Sepco covered only the Pearson prospects. The Endeavor AMI did not include the Pearson prospects. When Helfand and Team Works presented the Pearson prospects at their February 15, 2005 meeting, Helfand was well aware that Sepco was leasing and drilling relatively close to the Pearson prospects. Sepco was under no duty to disclose the Endeavor AMI to Helfand. In all of Helfand’s allegations of fraud, there is a complete absence of evidence of one or more of the elements necessary to support a finding of fraud. Sepco’s first issue, as it regards Hel-fand’s fraud claim, is sustained. C. Trade Secret Theories Sepco challenges the sufficiency of the evidence supporting the jury’s findings on Helfand’s trade secret theories — common law misappropriation of a trade secret, theft of a trade secret, and breach of contract. The first question we must address, however, is whether the data and analysis Helfand and Team Works presented to Sepco constituted a trade secret. Applicable Law and the Jury’s Finding A trade secret is “any formula, pattern, device or compilation of information which is used in one’s business and presents an opportunity to obtain an advantage over competitors who do not know or use it.” In re Bass, 113 S.W.3d 735, 739 (Tex.2003). There must be a substantial amount of attendant secrecy for information to be a trade secret. Rugen v. Interactive Bus. Sys., Inc., 864 S.W.2d 548, 552 (Tex.App.-Dallas 1993, no writ). “[A] trade secret can exist in a combination of characteristics and components!,] each of which, by itself, is in the public domain, but the unified process, [the] design and operation of which in unique combination! ] affords a competitive advantage, is a protected trade secret.” Fourtek, Inc., 790 F.2d at 1202. Information related to oil and gas exploration and production is frequently treated as a trade secret within the industry and at law. Bass, 113 S.W.3d at 742. A trade secret is not necessarily destroyed by a disclosure, but, in disclosing a trade secret, the owner must establish a confidential relationship with the other party, by contract or otherwise, or the secret will be lost by the disclosure. Furr’s, Inc. v. United Specialty Adver. Co., 385 S.W.2d 456, 459 (Tex.App.-El Paso 1964, writ refd n.r.e.). Texas law adopts the Restatement definition of what constitutes a “use.” Any exploitation of the trade secret that is likely to result in injury to the trade secret owner or enrichment to the defendant is a “use” under this Section. Thus, marketing goods that embody the trade secret, employing the trade secret in manufacturing or production, relying on the trade secret to assist or accelerate research or development, or soliciting customers through the use of information that is a trade secret ... all constitute “use.” Bohnsack v. Varco, L.P., 668 F.3d 262, 279 (5th Cir.2012) (quoting Restatement (Third) of Unfair Competition § 40 cmt. c.1995). Helfand and her partners studied the production history from six hundred wells in a six county area. Helfand researched and analyzed the wells’ electric logs and porosity logs as well as density neutron logs for the wells that had them. She prepared a cross-section of the James Lime formation for all the wells with a porosity log. She annotated a structure map for the wells. Her analysis of this data together with the preparation of cross-sections, geomaps, and spreadsheets required thousands of hours of work over a period of several years. Her analysis led her to identify nineteen sweet spots (later refined to ten) most favorable for James Lime production, but also for multiple stacked pays. Although the raw data was drawn from public or semi-public sources, there is abundant evidence to support the jury’s finding that this massive compilation and analysis was a trade secret. Helfand and Team Works shared this material with other prospective oil and gas operators, but the evidence shows that these disclosures were conditioned on the execution of confidentiality agreements. The evidence supports the jury’s implicit finding that her compilation of data, its analysis, and the methodology derived from it did not lose its trade secret status through disclosure. 1. Misappropriation Sepco maintains that even if Hel-fand’s proprietary materials are considered a trade secret, there is insufficient evidence to show that it misappropriated the trade secret by unauthorized use. Applicable Law A trade secret misappropriation under Texas law requires (1) the existence of a trade secret, (2) a breach of a confidential relationship or improper discovery of the trade secret, (B) use of the trade secret, and (4) damages. Id.; Trilogy Software, Inc. v. Callidus Software, Inc., 143 S.W.3d 452, 463 (Tex.App.-Austin 2004, pet. denied); IBP, Inc. v. Klumpe, 101 S.W.3d 461, 476 (Tex.App.-Amarillo 2001, pet. denied). Proof of trade secret misappropriation often depends upon circumstantial evidence. SI Handling Sys., Inc. v. Heisley, 753 F.2d 1244, 1261 (3d Cir. 1985). Arguments and Evidence Sepco argues that Helfand’s case, reduced to its essence, rests solely on the fact that Sepco had no James Lime wells before it met with Helfand in February 2005 and three years later it had over eighty. Sepco insists that it is not reasonable to infer from this sequence of circumstances that Sepco’s success was the consequence of what it learned from the data and analysis provided by Helfand at the February 2005 presentation or from the additional material she provided later. Sepco asserts that Helfand failed in her burden to show that the inferences necessary to the conclusion that Sepco misappropriated her trade secret were reasonable in the light of the entire record. Such a conclusion is “legally impossible,” it claims, if one considers that (1) Sepco had ongoing operations in East Texas before it met Helfand; (2) by 2003, the James Lime was a known producing formation; (3) Sepco declined to participate with Sonerra in a James Lime project in 2003 based on its Knudson study; (4) Sep-co started pursuing Travis Peak exploration in 2004 and some of its leases do not include James Lime rights; (5) Sepco continued extensive Travis Peak drilling after the February 2005 meeting at a cost close to $80 million. Sepco explained that it learned a lot about the James Lime by drilling through it while carrying out its extensive Travis Peak program beginning in 2004. The potential of the James Lime was demonstrated by the success of the Cabot well. Sepco offered plausible explanations for its eager pursuit of James Lime development after its meeting with Helfand. Sepco acknowledges that, prior to the February 15, 2005, it had no interest in the James Lime, because it believed the formation offered little profit potential. Sep-co had drilled no James Lime wells before the meeting with Helfand. Sepco’s skepticism regarding the James Lime was assumed to be the basis of Sepco’s refusal to participate in the Pearson projects. However, within months of Helfand and Team Works’ presentation, Sepco designated the James Lime as an objective in internal drilling documents. Sepco prepared a map of the James Lime in the East Texas Basin in November 2005. Sepco maps show markings in the same places as her sweet spots. During the year following Helfand’s presentation and during the term of the confidentiality agreement, Sepco took many leases that included James Lime drilling rights. Nearly all closely matched Helfand’s sweet spots. By trial, Sepco had taken approximately 1,800 leases, virtually all in Hel-fand’s sweet spots. Out of Helfand’s top ten sweet spots, Sepco had taken leases in them all. One of the chief reasons behind Sepco’s disinclination to drill in the James Lime was the formation’s poor history. Sepco began its large scale drilling program in the James Lime in 2007, two years after the presentation of Helfand’s trade secret. There was testimony from Sepco’s witnesses that this was approximately the time that would have been required for a drilling program exploiting Helfand’s secrets to be implemented. Sepco drilled or participated in over eighty James Lime wells with a 100% completion rate. Hel-fand’s sweet spots occupy a tiny fraction of the 2.75 million acres in the counties involved in Helfand’s study. But the wells in question cluster in and around Helfand’s designated sweet spots. Sepco claims that the locations chosen were the product of Sepco’s in-house study of the James Lime that only coincidentally lead it to drill in Helfand’s sweet spots. The study, Sepco acknowledges, was led by Sepco employees who attended Hel-fand’s presentation. Helfand argues that Sepco’s research and analysis of the James Lime identifying the stacked-pay sweet spots, if truly independent of her research and methodology, would have required years of coordinated effort and left an unmistakable paper trail. A huge amount of documentation supported Helfand’s research, analysis, and the methodology derived from it. However, there was no evidence in Sepco’s records of such a massive engineering effort. Sepco’s petroleum engineer claimed the working documents from the study had been destroyed. The improbability that Sepco would destroy such an important study while in the midst of a drilling program based on it reasonably justifies at least two inferences: (1) an independent study had never been made, or (2) the study would have shown Sepco’s analysis to have been a mere attempt to corroborate Helfand’s secrets and accelerate the development of its James Lime program; therefore, the discarded study would have supported Helfand’s case. Sepco maintains that its interest in the James Lime was ignited by a very successful well drilled by Cabot in which Sepco had a 15% interest. Sepco claims the proximity of other Cabot James Lime wells required it to develop the James Lime in its adjacent leases to prevent drainage. However, Sepco failed to offer proof of an implied obligation to protect from drainage by proving (1) actual drainage, and (2) that a reasonably prudent operator would drill an offset well. See Amoco Prod. Co. v. Alexander, 622 S.W.2d 563, 567-68 (Tex.1981). Sepco’s petroleum engineer, Van Slambrouck, testified that “some” of those wells may “perhaps” have been drilled “in part” to prevent drainage. However, Sepco’s lease map showed that the great majority of the Sepco and Cabot acreage was not in communication or competition. Analysis Helfand’s case, as in many, if not most trade secret misappropriation cases, rests on circumstantial evidence. See Heisley, 753 F.2d at 1261. The circumstantial evidence supporting Helfand’s claim amounts to more than what Sepco characterizes as an unsupported “before and after argument,” “0 James Lime wells before February 15, 2005, 80 wells later.” Despite a well recorded aversion to James Lime drilling before meeting Hel-fand, shortly thereafter Sepco zealously pursued James Lime opportunities that coincided with Helfand’s sweet spots. During the year that followed its meeting with Helfand, Sepco designated the James Lime as a drilling objective, mapped the James Lime, and marked at least one of its maps in places that coincided with Hel-fand’s sweet spots. Sepco launched an ambitious leasing program that included the James Lime. Although Helfand’s sweet spots cover only a miniscule portion of the 2.5 million acres included in her five county study, most of Sepco’s leases were in or very close to the prime locations she had designated. The more than eighty successful James Lime wells that began to appear in 2007 were in or near Helfand’s sweet spots. The drilling of the James Lime wells began after an interval normally required to implement a drilling program conceived in 2005. Sepco could not produce a body of independent research remotely comparable to Helfand’s to explain its drilling site selection. The jury would have been justified in regarding as implausible Sepco’s explanation that it threw away all copies of such a significant study in the midst of a large drilling program implementing it. We have reviewed the lengthy record. We conclude that it was not unreasonable for the jury to infer from the circumstances that, during the year following Sepco’s meeting with Helfand, Sepco used her data and analysis, not solely to evaluate the Pearson prospects, but to plan, map, and lease in preparation for a vast James Lime drilling program. It was also not unreasonable for the jury to infer that the spectacular success of that program, although not visible till later, related back to and was the product of information Sep-co obtained from that misappropriation. The jury heard the testimony and was in the best position to gauge the credibility of the witnesses. The jury was entitled to consider the circumstantial evidence, weigh the witnesses’ credibility, and make reasonable inferences from the evidence it chose to believe. See Lozano, 52 S.W.3d at 148-49. The evidence is both legally and factually sufficient to support the jury’s finding that Sepco misappropriated Helfand’s trade secret. Sepco’s first issue, as it relates to the sufficiency of the evidence to support Helfand’s trade secret misappropriation claim, is overruled. 2. Theft of a Trade Secret Sepco also maintains there is no evidence to support the jury’s finding that Sepco committed theft of Helfand and Muncey’s trade secret. Applicable Law A person commits theft of a trade secret if, without the owner’s consent, he knowingly (1) steals a trade secret, (2) makes a copy of an article representing a trade secret, or (3) communicates or transmits a trade secret. Tex. Penal Code Ann. § 31.05(b) (West 2011). “Steal” means to acquire property or service by theft. Id. § 31.01(7) (West 2011). A person commits theft if he unlawfully appropriates property with intent to deprive the owner of property. Id. § 31.03(a) (West 2011). Appropriation is unlawful if it is without the owner’s effective consent. Id. § 31.03(b)(1) (West 2011). Consent is not effective if it is induced by deception or coercion. Id. § 31.01(3)(A) (West 2011). “Deprive” means (A) to withhold property from the owner permanently or for so extended a period of time that a major portion of the value or enjoyment of the property is lost to the owner; (B) to restore property only upon payment of reward or other compensation; or (C) to dispose of property in a manner that makes recovery of the property by the owner unlikely. Id. § 31.01(2) (West 2011). The defendant’s intent to deprive the owner of the property must exist at the time the property was taken. Wirth v. State, 361 S.W.3d 694, 697 (Tex.Crim.App.2012). The definition of “trade secret” in the penal code is consistent with its definition in the civil context. Compare Tex. Penal Code Ann. § 31.05(a)(4) (West 2011) with In re Bass, 113 S.W.3d at 739. Under the Texas Theft Liability Act, a person who sustains damages resulting from the unlawful appropriation of property proscribed by penal code Section 31.05 may recover actual damages, attorney’s fees, and additional damages not to exceed $1,000.00. Tex. Civ. Prao. & Rem.Code Ann. § 134.005(a)(1), (b) (West 2011). Actual damages are those recoverable at common law. Beaumont v. Basham, 205 S.W.3d 608, 619 (Tex.App.-Waco 2006, pet. denied). Discussion The trial court charged the jury as follows: A person commits theft of a trade secret if, without the owner’s effective consent he knowingly: (1) steals a trade secret; or (2) communicates or transmits a trade secret. Helfand and Team Works voluntarily delivered the data and analysis that constituted a trade secret to Sepco under the confidentiality agreement. Helfand strenuously insists that her consent was not effective, because it was procured by an elaborate and sinister scheme contrived for that purpose. However, we have found no evidence in the record from which it might reasonably be inferred that Sepco tricked Helfand and Team Works into making the February 15, 2005 presentation so that it could steal Helfand’s proprietary data. Rather, the record shows that before February 15, 2005, Sepco was reluctant to entertain a James Lime venture while Team Works was eager to secure Sepco’s participation because of Sepco’s size, expertise, and activity in the area. Sepco returned all the materials to Hel-fand. There is no evidence that it “deprived” her of her trade secrets as “deprived” is defined in the penal code. Nor is there any evidence that on or before February 15, 2005, Sepco had the requisite intent to deprive her of her trade secret. There is also no evidence that Sepco communicated or transmitted Helfand’s trade secret. The jury’s finding that Sepco committed theft of Helfand’s trade secret has no support in the record. Sepco’s first issue, as it pertains to that finding, is sustained. 3. Breach of Contract In its answer to Question No. 11 of the court’s charge, the jury found that Sepco failed to comply with the provisions of the confidentiality agreement. In Question No. 12, the court asked the jury to determine the damages to Helfand and Muncey from that breach considering only the value of the trade secret to Helfand and Muncey. Sepco attacks the jury’s finding that it breached the confidentiality agreement. Sepco emphasizes that, under the confidentiality agreement, it had three obligations: (1) to use the confidential information solely for the evaluation of the Pearson prospects, (2) not to disclose that information to third parties, and (3) not to acquire any leases within the Pearson boundaries without giving Team Works the right of first refusal. Sepco insists it fulfilled all three obligations. We have already addressed Sepco’s challenge to Helfand’s common law misappropriation of trade secret claim. We explained our conclusion that there was evidence from which the jury might reasonably have inferred that, during the one year term of the agreement, Sepco’s use of the confidential information went beyond an evaluation of the Pearson prospects. Instead, Sepco misused that information to plan an ambitious and almost unbelievably successful James Lime development. The jury’s finding that Sepco failed to comply with the provisions of the confidentiality agreement is supported by the evidence. Sepco’s first issue, as it pertains to Helfand’s breach of contract claim, is overruled. Statute of Limitations In its second issue, Sepco maintains that Helfand and Munce/s claims of misappropriation and theft of a trade secret are barred by limitations. Applicable Law “Statutes of limitations begin to run when facts come into existence that authorize a claimant to seek a judicial remedy.” Exxon Corp., 348 S.W.3d at 202. A person must bring suit for misappropriation of a trade secret no later than three years after the misappropriation is discovered or by the exercise of reasonable diligence should have been discovered. Tex. Civ. Prac. & Rem.Code Ann. § 16.010(a) (West 2002). The discovery rule, here incorporated in the statute, tolls limitations until a claimant learns or in the exercise of reasonable diligence should have learned of a wrongful injury. PPG Indus., Inc. v. JMB/Houston Ctr., 146 S.W.3d 79, 93 (Tex.2004). Thereafter, limitations begins to run “even if the claimant does not know (1) the specific cause of the injury, (2) the party responsible for it, (3) the full extent of it, or (4) the chances of avoiding it.” Id. at 93-94. The discovery rule requires a plaintiff to seek information about her injuries and their cause once she learns facts that would make a reasonably diligent person seek such information. Childs v. Haussecker, 974 S.W.2d 31, 47 (Tex.1998). Tolling of the limitations statute ends when the party claiming the benefit of the discovery rule learns of facts or circumstances that would cause a reasonable person to make inquiry leading to the discovery of a cause of action. Pirtle v. Kahn, 177 S.W.3d 567, 571 (Tex.App.-Houston [1st Dist.] 2005, pet. denied). The start of the limitations period may be determined as a matter of law if reasonable minds could not differ about the conclusion to be drawn from the facts in the record. Childs, 974 S.W.2d at 44. However, inquiries such as when a plaintiff discovered or should have discovered the cause of her injury or whether a particular plaintiff exercised due diligence in discovering it are questions of fact. Id. The same is true when the statute is tolled by fraud. Stonecipher’s Estate v. Butts Estate, 591 S.W.2d 806, 809 (Tex.1979). Limitations is an affirmative defense, and the party relying on it has the burden of pleading limitations and proving it at trial. Tex.R. Civ. P. 94. Discussion Helfand filed suit against Sepco on February 17, 2009. Therefore, Sepco had the burden of proving that Helfand knew or should have known of her wrongful injury before February 17, 2006. Helfand testified that she first learned of Sepco’s misappropriation in January 2009 through discovery undertaken when this suit was focused on other entities. At that time, she began a review of the wells Sepco had drilled or participated in during the previous two years. She discovered that Sepco had drilled or participated in drilling scores of James Lime wells in or near her sweet spots. Helfand’s focus was the James Lime. The primary object of her research was to determine those locations most favorable to gas production by horizontal drilling in that formation. Her analysis led her to nineteen sweet spots, later reduced to ten. She had last dealt with Sepco in 2005 when she solicited Sepco’s participation in a James Lime well in the Pearson prospects-one of her sweet spots. She shared her comprehensive knowledge of the James Lime throughout the five counties to enhance the credibility of her methodology. Helfand knew that Sepco had not drilled a James Lime well before her February 2005 presentation, although they were active in the area, chiefly in the Cotton Valley and the Travis Peak formations. She knew they had drilled a Travis Peak well in one of her sweet spots. When she received no positive response from Sepco within a month and a half after the February 15, 2005 presentation, she began the ultimately successful negotiations to sell the Pearson prospects to Petrohawk. Sepco cites several emails Helfand sent in May 2005 when she was trying to provide Petrohawk with the information it requested in a May 4, 2005 meeting. She was frustrated by Sepco’s failure to return all the materials provided Sepco at the February presentation. In one email, she said, “I fear that the concepts and methodology that I have spent years in developing are now being used by entitled parties.” In others, she said, “I told Leon something was wrong,” and “[i]t was becoming obvious to me that something was not right.” She worried that Sepco had been provided “sufficient color-coded, cross-referenced material to completely map the Pettet, Travis Peak and James.... ” On May 2005, only days after these emails, Sepco returned all the materials with assurances that it retained nothing. After its February 2005 meeting with Helfand, Sepco continued drilling in the Cotton Valley and the Travis Peak. According to Sepco’s evidence, it did not complete a James Lime well until after October 2007. Thereafter, Sepco embarked upon an intensive drilling program in the James Lime in locations that matched Hel-fand’s sweet spots. Helfand was aware that Sepco had the opportunity to misappropriate her data and analysis when she made her pre